TinselVision Launches Premium Bollywood and Indian Entertainment Site

TinselVision Launches Premium Bollywood and Indian Entertainment Site

Exclusive Launch Party Nov. 22 in Bollywood

MUMBAI (Bollywood), India, Nov. 21 /PRNewswire/ -- TinselVision(TM) (http://www.tinselvision.com/), a premium online video-on-demand (VoD) service delivering Indian television and Bollywood film content to more than 40 million persons of Indian origin living overseas, today announces its worldwide entertainment beta services premiere, beginning today, Wednesday, November 21st, and launch party, to be held tomorrow in Mumbai, on Thursday, November, 22nd.

The worldwide launch of TinselVision's service has been much anticipated in the Bollywood, broadband IPTV, home entertainment, convergence media and entertainment capital markets. Yesterday, TinselVision's invitation-only launch period officially ended and, the full beta service has now been opened to the public. "We are pleased to announce our preview service has begun and went live at midnight last night," says Chase Weir, Chairman & CEO. The company's Chief Operating Officer, Chris Remus, adds, "we intentionally chose post-Diwali in India and, this Thanksgiving holiday week in the US -- where much of our initial marketing efforts began -- as we successfully transition from the invitation phase and scale our systems for broad, global viewership."

TinselVision offers a 360 degree entertainment experience, broadcasting premium Indian television content from leading network providers such as Zee, Star and Zoom, and blockbuster Bollywood movies from Yash Raj Films via IPTV to laptops, mobiles, PCs and televisions for on-demand access Everywhere, All the Time(TM). Three major new content agreements will be announced tomorrow at TinselVision's launch party in Bollywood, with others to follow in the coming weeks.

This exclusive event will be held at Bombay 72 East, the newly revamped Juhu venue of the wildly popular restaurant formerly known as Bohemia, in the center of Bollywood. Attending the event will be a who's who in Bollywood, from film and television stars, to directors and producers, along with the heads of TinselVision's licensors -- the premier television networks and film studios -- in addition to some of India's biggest names in advertising, fashion, music, politics and other industries. While the company has not disclosed the guest list, a PR spokesperson for the entertainment service says, "it's as Page 3 and Page 6 as Bollywood events come."

Emceeing the event is MTV VJ, Cyrus Sahukar. One of the most well known faces on MTV, Cyrus stars in such shows as Semi Girebaal and Cyrus v. Cyrus. Mini Mathur, host of TinselVision's Inside Tinsel is among the evening's many special guests. The event has been coordinated by celebrity event coordinator Niharika Khan. Niharika offers briefly of the evening's line-up, "A list, long list."

The evening will begin with a live press conference, at 8pm, with TinselVision's Chairman & CEO, Chase Weir, attended by the key content licensors of the newly launched, online entertainment channel. The party will begin at 9pm.

ABOUT TINSELVISION

TinselVision(TM), a trademarked service of Tinsel Cinema, LLC, is a Washington, DC and Mumbai, India-based premium VoD provider scheduled to launch its niche service in late November 2007. TinselVision will deliver Bollywood and South Asian movies, television series and sporting events via IPTV to PCs, laptops, TVs and mobile devices to South Asian households in the US, UK, Canada, and globally. The service seeks to provide nearly 40 million viewers with choice, affordability, control and convenience through on-demand access to one of the largest libraries of South Asian content while offering a new and lucrative distribution channel to content producers and owners. For more information visit www.tinselvision.com.

First Call Analyst:
FCMN Contact:

Source: TinselVision

CONTACT: Adam Dubitsky, +1-202-652-2250, Adam(at)TinselVision.com;
Launch party and marketing information, Pankaj Bhushan, VP of Sales &
Marketing, pankaj(at)tinselvision.com, or Saad Shervani, VP of Content &
Legal, saad(at)tinselvision.com, all of TinselVision

Web site:

http://www.tinselcinema.com/

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