Sunday Night is Football Night

Sunday Night is Football Night

http://SundayNightisFootballNight.com Launched Today

'The Premier Night for Televised Football is Sunday Night'

NEW YORK, July 31 /PRNewswire/ -- http://sundaynightisfootballnight.com/ launched today to help kickoff the second season of "NBC Sunday Night Football."

"Without question, the premier night for televised football is Sunday Night," NBC's Cris Collinsworth said.

In its first year, "NBC Sunday Night Football" was called "the league's feature attraction" by the N.Y. Daily News and the "premier game of the week" by the Pittsburgh Post-Gazette. "SNF" was the most viewed network primetime NFL package in six years with 17.5 million average viewers and was the No. 6 show of the television season.

http://sundaynightisfootballnight.com/, similar to those web sites used to promote feature film releases, is a key component of NBC's extensive promotional campaign, which over the next six weeks includes television, print, radio and Internet executions and customized content in arenas and stadiums, movie theaters, taxi cabs and even New York City's Times Square.

http://sundaynightisfootballnight.com/ includes:

"Football Night" ANALYSIS:
-- Video analysis from the most honored broadcast team ever assembled:
John Madden, Al Michaels, Bob Costas, Cris Collinsworth, Keith
Olbermann, Tiki Barber and Jerome "The Bus" Bettis.
-- Profiles on the best match-ups of the upcoming 2007 season
-- Stats and information on key players in each "Sunday Night Football"
game

"Football Night" FANTASY:
-- Fantasy coverage on players and match
-- Interactive applications, widgets and desktop features with real-time
fantasy stats embeddable into blogs and social networking sites

"Football Night" FOOD:
-- "Football Night" recipes from Bravo's "Top Chef" (coming in August)
-- Food and fan traditions for each "Football Night" game

The 2007 NFL season kicks off Thursday, Sept. 6 on NBC with the Super Bowl champion Indianapolis Colts hosting the New Orleans Saints. The NFL's innovative flexible scheduling - called "a huge winner for fans" by the Chicago Tribune - begins in Week 11. A complete 2007 "NBC Sunday Night Football" schedule, including Flex Games, can be found on http://sundaynightisfootballnight.com/.

"NBC Sunday Night Football," the premier primetime game of the week, is preceded by the "Football Night in America" studio show, which kicks off NBC's regular season coverage each Sunday at 7 p.m., ET.

First Call Analyst:
FCMN Contact:

Source: NBC Sports

CONTACT: Lindsay Fitz, +1-212-664-2121, lindsay.fitz@nbcuni.com, for NBC
Sports

Web site:

http://sundaynightisfootballnight.com/

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