TV Actress Chandra Wilson and Folgers Gourmet Selections(R) Team Up With Habitat for Humanity(R) to Help Families Wake Up Special Every Day

TV Actress Chandra Wilson and Folgers Gourmet Selections(R) Team Up With Habitat for Humanity(R) to Help Families Wake Up Special Every Day

Folgers Gourmet Selections Launches Wakeupspecial.com to Help Build Homes and Lives

CINCINNATI, July 31 /PRNewswire/ -- Procter & Gamble's (NYSE:PG) Folgers Gourmet Selections(R) brand has partnered with TV actress Chandra Wilson and Habitat for Humanity(R) to help families in need realize the dream of waking up special in a home of their own.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070731/NYTU054-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20070731/NYTU054-b )

Starting today, consumers visiting wakeupspecial.com are encouraged to create their own Folgers Gourmet Selections commercial about what makes their morning special. The commercials are simple to create and can be completed in four easy steps online. Each time someone submits a commercial or votes on their favorite submission, Folgers Gourmet Selections will make a $1 donation to Habitat for Humanity up to $150,000. Consumers will be able to share their commercials with friends and family members and encourage their participation. P&G Coffee has already pledged $150,000 to Habitat for Humanity New Orleans and hopes to raise an additional $150,000 for Habitat for Humanity of Greater Los Angeles through wakeupspecial.com for a total contribution of $300,000.

"Morning is a hectic time for so many of us. But in the midst of the hustle and bustle, there are two things I count on to make my morning special -- spending quality time with my family and the few minutes I give to myself to enjoy my cup of Folgers Gourmet Selections," said Chandra Wilson. "I hope everyone will participate to help us give others the same opportunity."

Wakeupspecial.com will also feature Chandra's new Folgers Gourmet Selections commercial as well as outtakes and behind-the-scenes footage. The commercial gives a documentary-style glimpse into the special way Chandra Wilson and her family wake up each morning. For more information on Folgers Gourmet Selections, the new ad campaign, and to get a free sample visit wakeupspecial.com.

About Folgers Gourmet Selections

Folgers Gourmet Selections features only Folgers' most aromatic, 100 percent Arabica beans that are specially blended and slowly roasted to provide consumers with premium coffee varieties that have a great depth of taste and aroma meant for everyday enjoyment. Two new varieties, Creme Brulee and Bistro Blend, will be introduced in September 2007.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Habitat for Humanity of Greater Los Angeles

HFH GLA (www.habitatla.org) strives to eliminate poverty housing through advocacy, education and partnership with families in need to build simple, decent affordable housing. Since 1990, HFH GLA has built more than 190 homes, transforming the lives of hundreds of individuals. In the spring of 2007, HFH GLA kicked off its three-year Building a Greater Los Angeles campaign to build or renovate over 250 homes in Los Angeles county. Nearly 100 of these homes will be completed with the help of over 4000 volunteers from around the world during the Jimmy Carter Work Project, a five-day build project this fall.

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070731/NYTU054-a
http://www.newscom.com/cgi-bin/prnh/20070731/NYTU054-b
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1-PRN2
PRN Photo Desk, photodesk@prnewswire.com
Source: The Procter & Gamble Company

CONTACT: Bryan Brown of Procter & Gamble, +1-513-634-3661,
brown.bw.2@pg.com; or Peter Collins of Porter Novelli, +1-212-601-8304,
pcollins@porternovelli.com, for The Procter & Gamble Company

Web site: http://www.pg.com/
http://www.wakeupspecial.com/
http://www.habitatla.org/

-------
Profile: intent