What Happens in Vegas...Will Air on MTV For The World To See

What Happens in Vegas...Will Air on MTV For The World To See

MTV and Herbal Essences Offers Consumers Ultimate Prize with 'My Fantasy VMA' Contest

NEW YORK, July 31 /PRNewswire-FirstCall/ -- Herbal Essences is teaming up with MTV and offering consumers a chance to win a once-in-a-lifetime fantasy experience that money can't buy -- their own 30-minute version of the 2007 Video Music Awards show on MTV.

For the first time ever, Herbal Essences and MTV will give one lucky consumer a chance to work with an MTV producer to create their personal VMA show to air on MTV. The winner and a guest will fly to Las Vegas for the 2007 MTV Video Music Awards Weekend and will be given a personal team of stylists while a camera crew follows the winner's every move throughout the weekend. The winner will begin the ultimate fantasy VMA experience on Friday, September 7 at the official VMA kick-off party hosted by Herbal Essences and MTV. During the course of the weekend, the winner will get to experience all the excitement and glamour while attending exclusive parties and VIP events, and the camera crew will be right there capturing it all to share with MTV fans. Then the winner's weekend journey will finally conclude with the big award show and the post-party on Sunday, September 9. The entire experience will be broadcast in September, giving viewers a chance to watch the winner's fantasy experience and the best and brightest moments from the VMAs as never seen before.

Consumers can submit their entry to participate in the Herbal Essences "My Fantasy VMA" contest through August 17, 2007 by entering the contest on www.herbalessences.mtv.com. Contest entry will require uploading contestant's individual photo and answering three short essay questions. One winner then will be selected on August 21, 2007.

The 2007 MTV Video Music Awards will air live on Sunday, September 9, 2007 at 9PM (Live ET/Tape Delayed PT).

About P&G Beauty (NYSE:PG)

P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/2006, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(r), Olay(r), Head & Shoulders(r), Max Factor(r), Cover Girl(r), Always(r), Sassoon Professional(r), Wellaflex(r), Rejoice(r), Sebastian Professional(r), Herbal Essences(r), Koleston(r), Clairol Professional(r), Nice 'n Easy(r), Venus(r), Gillette(r), SK-II(r), Wella Professionals(r), and the luxury or prestige fragrance licenses for Dolce & Gabbana(r), Valentino(r), Hugo(r), and Gucci(r). Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

About MTV

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Contact: Lori Dunn
Marina Maher Communications Inc.
212/485-6874
ldunn@mahercomm.com

First Call Analyst:
FCMN Contact:

Source: P&G Beauty; MTV

CONTACT: Lori Dunn of Marina Maher Communications Inc. for P&G Beauty
and MTV, +1-212-485-6874, ldunn@mahercomm.com

Web site:

http://www.pg.com/

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