Photos: LISTERINE WHITENING(R) Quick Dissolving Strips Set Music Lovers Free With a Chance to See Sugarland Perform

Photos: LISTERINE WHITENING(R) Quick Dissolving Strips Set Music Lovers Free With a Chance to See Sugarland Perform

Where do you whiten? Tell Jennifer Nettles of Sugarland at www.wheredoyouwhiten.com for a chance to win one of three prizes that will set you free all summer

MORRIS PLAINS, N.J., July 30 /PRNewswire/ -- Whiten your teeth in the office? While traveling with friends? At a rock concert? New LISTERINE WHITENING(R) Quick Dissolving Strips free people who want a noticeably whiter smile to do just about anything while they discreetly whiten their teeth. Now, in a new online contest, one winner can win a grand prize of tickets to any Sugarland concert in the United States, with VIP backstage access. Contestants can enter and share their experiences by logging on to www.wheredoyouwhiten.com to submit photos and descriptions of where and when they whiten.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070730/NYM046)

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/listerine/29082/

"As a performer, it's important that I always look my best," said Nettles. "I spend over 280 days on the road each year and LISTERINE WHITENING(R) Quick Dissolving Strips make it easy for me to include whitening in my daily routine. I can whiten wherever and whenever I choose - even while singing on stage!"

Jennifer has teamed up with the makers of LISTERINE WHITENING(R) Quick Dissolving Strips for the online contest, which invites people to share personal photos and stories of the places where they now feel free to whiten, like shopping, talking on the phone, or singing.

"Jennifer Nettles is a perfect example of all the people across America who want and need a quick, easy tooth whitener that fits into their busy lifestyles," said Lisa Lieberman, senior product director for LISTERINE WHITENING(R). "Our new dissolving strip technology makes Jennifer's smile even brighter without slowing her down. Now, like Jennifer, people can do what they really want to do while they whiten their teeth."

The first-prize winner will win a $500 Spa Finder Gift Card, and the second-prize winner will take home a $250 American Express gift card. Winners will be announced on November 12, 2007 at www.wheredoyouwhiten.com. Jennifer will be among the judges who select the winning submissions.

New LISTERINE WHITENING(R) Quick Dissolving Strips discreetly dissolve on teeth within five to 10 minutes, on average. There is nothing to remove and no rinsing or brushing is required afterward. The strips have a clean mint taste and kill the germs that cause bad breath. Use twice daily for just 14 days for noticeably whiter teeth. Beginning in August 2007, LISTERINE WHITENING(R) Quick Dissolving Strips will be available at all major retailers for a suggested retail price of $23.99 - $26.99 for one 14-day treatment (56 strips). For more information, visit www.listerinewhitening.com.

For more information about the Where Do You Whiten contest, visit www.wheredoyouwhiten.com

About LISTERINE WHITENING(R)

For more than 100 years, the makers of LISTERINE(R) have combined science and consumer insight to successfully develop oral care category-leading products, including LISTERINE(R) Antiseptic Mouthwash and LISTERINE POCKETPAKS(R) Breath Strips. LISTERINE WHITENING(R) Quick Dissolving Strips now offer an easy way to achieve a whiter, brighter smile. LISTERINE WHITENING(R) has maintained its position as the innovative leader in the dedicated whitening category since the launch of LISTERINE WHITENING(R) Pre- Brush Rinse in 2005.

About Jennifer Nettles

Nettles is the lead singer of country group Sugarland, who exploded onto the music scene in 2004 with multi-platinum selling, Twice The Speed Of Life, which gave birth to mega hits "Baby Girl" and "Something More". Their current album, Enjoy the Ride, has already sold over a million copies and spawned two # 1 hits, "Want To" and "Settlin'." Sugarland has received a Grammy nomination, an American Music Award for "Breakthrough Favorite New Artist," an ACM award for "New Duo/Group of the Year," two CMT Awards and four additional nominations, as well as three CMA nominations. Jennifer Nettles picked up a Grammy in 2007 for her collaboration with Bon Jovi for their #1 hit "Who Says You Can't Go Home".

Contact Information

Hillary Klein
Edelman
(212) 704-8201
Hillary.Klein@edelman.com

Melle Hock
Edelman
(212) 642-7793
Melle.Hock@edelman.com

Teresa Panas
McNEIL-PPC, Inc.
(973) 385-4653
TPanas@conus.jnj.com

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070730/NYM046
PRN Photo Desk, photodesk@prnewswire.comVideo: http://www.prnewswire.com/mnr/listerine/29082
Source: LISTERINE

CONTACT: Hillary Klein, Edelman, +1-212-704-8201,
Hillary.Klein@edelman.com, Melle Hock, Edelman, +1-212-642-7793,
Melle.Hock@edelman.com; Teresa Panas, McNEIL-PPC, Inc., +1-973-385-4653,
TPanas@conus.jnj.com, all for LISTERINE

Web site: http://www.listerinewhitening.com/
http://www.wheredoyouwhiten.com/

-------
Profile: intent