New York City Event Advisory

New York City Event Advisory

Lucky Brand Jeans Parks Denim Highway in New York's Soho

NEW YORK, July 13 /PRNewswire/ --
WHO/WHAT: Lucky Brand Jeans is in the midst of their Denim Highway
rock 'n' roll road trip across America in a one-of-a-kind
'1949 Flexible Bus' transformed into a vintage-inspired
high-tech lounge, courtesy of the famed crew of MTV's Pimp
My Ride. Today the Denim Highway tour is stopping off in
NYC, where people can stop by for some free food and drink,
check out the Bus, and catch a live performance by
neo-psychedelic local band, The Hysterics.
(Photo:

http://www.newscom.com/cgi-bin/prnh/20070713/NYF021 )

WHERE: NEW YORK CITY on Broadway between Spring and Prince streets,
in the heart of SOHO.

WHEN: The madness and music kicks off at 3:30 pm today
(Friday, 7/13). Rain or Shine.

JOIN IN: Watch the lovely Lucky Brand Jeans men and women wash the
bus to get it all good and ready for the next stop on the
Denim Highway tour.

CLICK-IT: Log on to DenimHighway.com, where you can view loads of
online video, check out the hottest clips, read up on a
series of blogs, search through interactive maps, and more.

TICKET: The Denim Highway.com bus is visiting America's most
popular summer music festivals including Lollapalooza,
Bang!, Austin City Limits, and Voodoo in New Orleans. The
bus also makes stops at Universities across the country, as
well as summer favorites like the Boston Harbor Festival,
Phoenix Grand Prix, and the Hamptons.

GET ON
THE LOVE BUS: Hop on the Denim Highway bus for custom jean fittings, a
chance to put your face on a famous rock concert poster,
freebies, limited edition T-shirts, and chances to win
huge prizes.

Rooted in rock 'n' roll and vintage-inspired, Lucky Brand Jeans designs and produces denim, sportswear, knits, wovens, outerwear, t-shirts, active wear and has recently launched Lucky Kid. Additional Lucky Brand licensed products include swimwear and accessories for men and women. Lucky Brand Jeans has over 165 neighborhood jeans stores nationwide and internationally. The Lucky Brand collections are carried at better department and specialty stores and at luckybrandjeans.com.

For Lucky Brand products or more information, please visit luckybrandjeans.com.

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070713/NYF021
PRN Photo Desk, photodesk@prnewswire.com
Source: Lucky Brand Jeans

CONTACT: Emily Swenor, eswenor@snlc.net, Karen Schneider,
kschneider@snlc.net, both of SnL Communications, +1-310-996-0239; Jezzica
Lindkrantz of Lucky Brand Jeans, +1-323-282-4130,
jezzica_lindkrantz@luckybrandjeans.com; Alyssa Siegel of Night Agency, +1-212-
396-9179, alyssa@aj-media.com

Web site:

http://www.luckybrandjeans.com/
http://denimhighway.com/

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