Swiffer and Author Jane Buckingham Give 'Modern Girls' the Scoop on How to be the Hostess with the Mostest!

Swiffer and Author Jane Buckingham Give 'Modern Girls' the Scoop on How to be the Hostess with the Mostest!

Consumer Initiative Aimed at Showcasing Swiffer's 5 Signs of Clean While At-Home Entertaining

CINCINNATI, July 13 /PRNewswire-FirstCall/ -- Procter & Gamble's (P&G) Swiffer brand is teaming up with Jane Buckingham, noted author and host of the Style Network's hit show, "Modern Girls Guide to Life," to help women learn how to entertain with ease and get their home ready for guests. This multi- faceted partnership offers consumers special events, tips, recipes and sweepstakes that focus on achieving and maintaining a clean home for at-home entertaining.

"Today's modern girl is multi-tasking to the hilt and it's helpful to use products like Swiffer that will give your home not only a better clean than traditional methods, but also save you from dealing with a messy mop and bucket if you are scrambling to prepare for guests," says Buckingham. "Cutting down on your cleaning time, without compromising your home's cleanliness, leaves you more time to enjoy your company."

Beginning on July 3, 2007, consumers can log onto www.Swiffer.com to learn all of Jane's top tips for entertaining and preparing your home for guests. While visiting the site, consumers also can register to win several prizes, including $3,000 towards hosting a fabulous summer party of their own, or $1,500 to use toward a get-together with their best-friends.

"Our research shows that consumers define cleanliness as more than just how their home looks. People judge the cleanliness of a home - whether their own or someone else's - by the presence of the 'Five Signs of Clean': See, Feel, Smell, Shine and Toss," said Glenn Williams, external relations manager for home care at Procter & Gamble. "Jane is the perfect person to provide consumers with suggestions on how to achieve these 'Five Signs of Clean' with Swiffer because of her expert knowledge on entertaining. Once they learn Jane's tips, women will find preparing for guests much less of a chore."

A few of Jane's top tips for getting your home ready for guests include:
- Target the biggest dust magnets in your home- electronics. These areas
tend to act like glue for dust and are really the areas where you guests
may notice a lot of dust. Use a dry duster like Swiffer Dusters - they
are better than traditional feather dusters because they trap and lock
the dust, versus a feather duster which just spreads it back around your
home.
- No one has to know about the clutter that's behind closed doors- but you
don't want your guests to walk into a mess! Grab a laundry basket, and
fill it with all the things that just don't belong in each room where
you will be entertaining. Hide the evidence, you can find everything a
home later, once they guests have left.
- How your home smells is one of the first things a guest will notice.
Take the garbage out. Run a lemon down the garbage disposal. Do the
dishes that are hanging out in your sink- all of these factor into the
scent of your home. I also like to burn a scented candle; it's a great
way to eliminate odors.
- Take your shoes off!! 85% of household dirt, dust and allergens come
from the bottom of your shoes. Take your shoes off at the door and make
your kids, husband and guests do the same to cut down on the dirt that
enters your home!"

Swiffer effectively and efficiently replaces traditional cleaning methods such as feather dusters, mops and brooms. For more information, please visit www.Swiffer.com.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

FCMN Contact: Kate.Ritter@Mslpr.com

Source: Procter & Gamble

CONTACT: Kate Rickard of MS&L, +1-212-468-4042, kate.rickard@mslpr.com

Web site:

http://www.swiffer.com/
http://www.pg.com/

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