Mmm ... Mobile Entertainment!

Mmm ... Mobile Entertainment!

Jamster brings 'The Simpsons' to a mobile phone near you ... just in time for THE SIMPSONS MOVIE

BEVERLY HILLS, Calif., July 13 /PRNewswire/ -- The next time you hear, "D'oh!" or "Hey everybody pay attention to me. I'm a big, fancy jerk with a big, fancy cellphone," it'll probably be coming from a mobile phone near you because those phrases, along with a range of other content from The Simpsons, are available for the first time to mobile users, exclusively at http://www.thesimpsonsmobile.com/ and http://www.jamster.com/.

"These are about to become the most sought-after ringtones in the United States," said Lucy Hood, CEO of Jamster/Jamba, the world's leading mobile entertainment company. "People have been clamoring for us to offer The Simpsons on mobile phones, and now we are happy to offer 'The Yellow Plan' to consumers across the nation."

The Yellow Plan is a subscription service offering exclusive made-for- mobile content based upon the popular FOX animated television series, The Simpsons. THE SIMPSONS MOVIE, based on the long-running and much-honored show, arrives in theaters everywhere July 27.

"The Simpsons is a world-wide phenomenon that had been enjoyed on virtually every entertainment platform except mobile ... until now," said Denise Sirkot, Executive Vice President of Gracie Films, the creators of The Simpsons. "We've worked closely with Jamster to ensure fans of the show get content that meets our creative standards and fans' expectations. The Yellow Plan provides a great mix and we have exciting plans down the road."

Simpsons fans will show their true colors as their phone rings with Homer voicing classics like, "Mmm ... donuts" or "Woo-hoo!" They can shake and grind to the famous Itchy and Scratchy theme song ringtone or dance to a jazz version of The Simpsons theme song. Consumers will also enjoy the screensavers showing Homer as Mr. Sparkle or the wallpapers of Marge and her famous quotes. For only $9.99/month, fans can make use of six credits to purchase a broad selection of new Simpsons content including ringtones, voicetones, wallpapers and screensavers. New content will be available every month.

Additionally, Yellow Plan subscribers will have the chance to play as Homer in The Simpsons: Minutes to Meltdown, a mobile game from Electronic Arts, stocking up on donuts and sneaking past Krusty the Clown and Officer Lou to save Springfieldians from potential nuclear meltdown. The mobile game is a laugh-out-loud, beat-the-clock adventure game that will surely touch Simpsons fans.

"The Yellow Plan is the mobile industry's first single brand subscription, with original mobile-only offerings created by writers and talent from The Simpsons," said Hood. "Our goal is to connect people with their passions, and people all over the world are passionate about The Simpsons."

Following this initial introduction, new content from other beloved Simpsons characters, products based upon great holiday and other themes, as well as a few surprises, will be available to Yellow Plan subscribers. Jamster supports all major U.S. carriers and handset manufacturers. For additional information please visit http://www.thesimpsonsmobile.com/ and http://www.jamster.com/.

About Jamster

Jamster is one of the world's leading providers of mobile entertainment able to reach one in six consumers around the globe. With a wide offering of mobile products and services available directly via mobile phones, Jamster connects people with their passions in 35 countries on five continents and in 23 languages. Branded popular content from around the world including The Simpsons and The Simple Life, the latest content from major media companies, including chart-topping ringtones from top music labels such as UMG and Sony, mobile games from renowned game developers such as Electronic Arts, and original content made exclusively for mobile phones, allows Jamster to give consumers what they want, when they want it and where they want it. Jamster is a joint venture between News Corporation (NYSE:NWS)(NYSE:NWS.A) and VeriSign, Inc. (NASDAQ:VRSN) and headquartered in Beverly Hills, Calif., and Berlin, Germany.

First Call Analyst:
FCMN Contact:

Source: Jamster

CONTACT: Philippa Dworkin, +1-310-746-7498, or Andrea Espinosa,
+1-310-598-4819, both of Jamster; or Leslie Llewellyn, +1-310-248-6183, of
Ogilvy for Jamster

Web site:

http://www.thesimpsonsmobile.com/
http://www.jamster.com/

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