Insight Latest Cable Provider to Provide Visible World's Adtag(TM)/Adcopy(TM) Solutions

Insight Latest Cable Provider to Provide Visible World's Adtag(TM)/Adcopy(TM) Solutions

- Installation in 80 Markets Covers 67% of US Cable Households - Visible World Continues Strong Growth with Rapidly-Expanding Adoption and Market Coverage, 30,000+ Ad Versions Run

NEW YORK, June 13 /PRNewswire/ -- Visible World, the leading video advertising technology and services company, today announced an agreement with Insight Media, the advertising arm of multiple-system cable operator Insight Communications. Insight Media is the latest operator to use the Visible World solution to deliver mass customized Adtag/Adcopy advertising campaigns.

Adtag lets advertisers tag a single commercial with different dealers, retailers, agents, and franchises by zone to increase consumer relevance; Adcopy targets copy based on the demographic and psychographic characteristics of each zone within the DMA.

"We wanted to be able to more directly target our advertising messages," said Kevin Dowell, senior vice president of Insight Media. "Combining Visible World's Adtag and Adcopy technology with our infrastructure will allow us to provide a level of targeting that our broadcast competitors do not provide and which we believe will create more value for our partners and increase the results of their advertising campaigns."

As a new Visible World partner, Insight Media joins a group that already includes Comcast, Time Warner Cable, New York Interconnect, Charter, and Cox. As a result, Visible World has now been fully integrated into the cable infrastructure of more than 80 spot cable markets nationwide, enabling rapid versioning and zone-based targeting in more than 67 percent of US cable households.

Visible World's adoption and usage metrics show strong continued growth for the company's cross platform video advertising network, which provides agencies and advertisers with unprecedented video message optimization and targeting capabilities. Over 150 national and regional advertisers used the Visible World solution to deliver mass customized Adtag/Adcopy advertising campaigns in 2006. The company ran over 30,000 versions of ads in 2006, a threefold increase over the previous year. The major categories of advertisers were automotive, media, retail, financial services and franchises.

"The rapid expansion of our business, in terms of both market penetration and usage, underscores the importance to advertisers of delivering a more targeted, relevant message to consumers," said Visible World President Tara Walpert. "We're especially pleased with our high rate of repeat advertisers. Our partners know that the Visible World solution helps them stand out among their peers, driving audience engagement by reaching the right person with the right message at the right time."

ABOUT VISIBLE WORLD

Visible World provides a complete, cross-platform solution for electronically creating, delivering, and monitoring dynamically customized video ads within any media plan. On cable systems, Visible World is a leading player in household addressability and interactivity. Our integrated IntelliSpot(R) solution enables advertisers to edit their content on-the-fly, automatically, anywhere and anytime they run to reflect the time, location, and context in which the ads appear. Visible World, which lists WPP, Comcast and Time Warner as investors, was founded in 2000 by advertising and media veterans and is based in New York, NY. http://www.visibleworld.com/

Adtag and Adcopy are registered trademarks of Adlink

First Call Analyst:
FCMN Contact:

Source: Visible World

CONTACT: Amy Janzen, +1-917-209-6819, amy@sutherlandgold.com, for
Visible World

Web site:

http://www.visibleworld.com/

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