Visible World Wins Technology & Engineering Emmy Award

Visible World Wins Technology & Engineering Emmy Award

Visible World's Video Advertising Technology Recognized Among Industry Leaders in Technology and Television

NEW YORK, Feb. 12 /PRNewswire/ -- Visible World, the leading video advertising technology and services company, received an Emmy award from the National Academy of Television Arts and Sciences (NATAS) at the 58th Annual Technology & Engineering Emmy(R) Awards held during the Consumer Electronics Show in January 2007.

Visible World was bestowed the Emmy Award for Development and Implementation of Automatically Assembled Dynamic Customized TV Advertising. The Weather Channel was a co-recipient of this Emmy Award.

"Our technology has helped hundreds of advertisers narrowly target their audiences and adjust their messages in real time based on the context in which the ad appears," said Seth Haberman, founder and CEO of Visible World. "But it's an enormous honor to be recognized among some of the pioneers and stars in the technology and TV industries. Our team is extremely grateful to the National Academy of Television Arts and Sciences for recognizing our accomplishments."

"Video advertising has enormous benefits and potential for customization at any point in the distribution process, but the challenges of strong execution require real technology innovation," said Gerrit Niemeijer, CTO for Visible World, who accepted the Emmy on behalf of the company. "It's incredibly rewarding to see the team's efforts acknowledged by the industry in addition to the client and partner enthusiasm we've already seen."

The award ceremony was attended by more than 450 industry leaders. Other companies that received Emmy awards include Microsoft, Adobe Systems Inc., RealNetworks, Apple Computer, Inc., DirecTV, CNN, Motorola, SONY Computer Entertainment Inc., Time Warner Cable, Disney - ABC Television Group, Turner Broadcasting, Starz Entertainment, TiVo, and many others.

The Technology & Engineering Emmy Awards honor achievements in two areas: Science, Engineering & Technology for Broadcast Television, for which Visible World received an award, and Science, Engineering and Technology for Broadband and Personal Television, encompassing interactive television, gaming technology, and for the first time, the Internet, cell phones, private networks, and personal media players. In addition, for the first time, Emmy Awards were presented for Outstanding Innovation and Achievement in Advanced Media Technology for the Best Use of Personal Media Display and Presentation Technology and for Best Use by Commercials in Creation and Use in Non Traditional Platforms and Technologies.

The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime, Creative Arts, Public & Community Service, Technology & Engineering/Advanced Media and Business & Financial Reporting.

ABOUT VISIBLE WORLD

Visible World provides a complete, cross-platform solution for electronically creating, delivering, and monitoring dynamically customized video ads within any media plan. Our integrated IntelliSpot(R) solution enables advertisers to edit their content on-the-fly, automatically, anywhere and anytime they run to reflect the time, location, and context in which the ads appear. Visible World was founded in 2000 by advertising and media veterans and is based in New York, NY. www.visibleworld.com

Source: Visible World

CONTACT: Amy Janzen of SutherlandGold, +1-917-209-6819, or
amy@sutherlandgold.com, for Visible World

Web site: http://www.visibleworld.com/

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