Time Inc. Partners With Brightcove for Internet Video Initiative

Time Inc. Partners With Brightcove for Internet Video Initiative

Time Inc. Titles to Launch Internet Video Channels With Brightcove

CAMBRIDGE, Mass. and NEW YORK, Feb. 12 /PRNewswire/ -- Time Inc. and Brightcove, the Internet TV pioneer, today announced a corporate-wide partnership that will enable Time Inc. to launch ad-supported Internet video channels on its web sites.

This initiative is one of the many ways in which Time Inc. is expanding its video presence online. By adopting the Brightcove Internet TV service on a corporate-wide basis, Time Inc.'s popular brands will be able to reach users with their award-winning editorial content and create compelling broadband experiences through video and multimedia distribution.

"Consumers and advertisers are hungry for rich online media experiences," said Time Inc. Interactive President, Ned Desmond. "Brightcove will make it far easier to get video up on our sites and allow us to concentrate on what's most important: creating the great video you'd expect from some of the best brands, journalists and editors in the areas of celebrity, entertainment, sports, news, business, style, food and home."

"We are excited to be working with the leading magazine publisher in the U.S. and U.K. in nearly all of the most popular consumer categories," said Jeremy Allaire, chairman and chief executive officer, Brightcove. "With Brightcove, Time Inc. will be able to leverage the rapidly-changing media landscape to engage readers in new and exciting ways with video content, expand the reach of their brands, and open the doors to new revenue opportunities through advertising."

Time Inc. plans to produce original video content for a number of its web sites, drawing upon some of the world's top news and entertainment writers, photographers and editors. Each Time Inc. title will manage its own editorial calendar and be responsible for online video advertising sales.

Time Inc. already uses Brightcove technology on TIME.com , and will be introducing Internet video channels on additional media properties in the near future.

About Brightcove

Brightcove is an Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is the market-leading Internet video partner for international news and entertainment businesses, including British Sky Broadcasting (Sky), Discovery Communications Inc., Dow Jones & Company, Inc., MTV Networks, The New York Times Company, Reuters, Sony BMG, Time Life, Warner Music Group, and Washingtonpost.Newsweek Interactive.

About Time Inc.

Time Inc., a Time Warner company, is one of the largest content companies in the world. With approximately 150 magazines, it is the largest magazine publisher in the U.S. and U.K. Each month, one of out every two American adults reads a Time Inc. magazine, and one out of every 10 visits a company website (more than 19 million unique visitors). Time Inc.'s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.

Time Warner Digital Initiatives

Time Warner's innovative digital products and services reinforce the company's industry-leading brands on all platforms with a focus on growth, engagement and monetization. Among Time Warner's digital initiatives are: Warner Bros.' Studio 2.0, Digital Cinema, Total Hi-Def disc as well as multiple digital downloading and VOD distribution agreements; AOL Video, AOL Music, AIM, MapQuest and Moviefone; HBO on Demand and Cingular mobile devices; Time Warner Cable's enhanced digital video applications, Road Runner High Speed Online and Digital Phone services; Time Inc.'s People.com , SI.com and Time.com ; Turner Broadcasting's CNN.com , CNN Pipeline , TCM.com , CartoonNetwork.com , TheSmokingGun.com , superdeluxe.com , AdultSwim.com , Veryfunnyads.com , NASCAR.com , pga.com and GameTap ; and joint initiatives like In2TV and TMZ.com from AOL and Warner Bros. as well as CNNMoney.com from Time Inc. and Turner.

Source: Brightcove

CONTACT: media, Laura Evenson of SutherlandGold, +1-415-934-9600, or
levenson@sutherlandgold.com, for Brightcove; or media, Dawn Bridges,
+1-212-522-2494, or dawn_bridges@timeinc.com, or Danielle Perissi,
+1-212-522-5951, or danielle_perissi@timeinc.com, both of Time Inc.

Web site: http://www.timeinc.com/
http://www.brightcove.com/

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