MobiTV Appoints Former Pixar, Fox, Chiat/Day Executive, Simon Bax, to Board of Directors

MobiTV Appoints Former Pixar, Fox, Chiat/Day Executive, Simon Bax, to Board of Directors

EMERYVILLE, Calif., Feb. 12 /PRNewswire/ -- MobiTV, Inc., the global leader in mobile and broadband television and music services, today announced the appointment of Mr. Simon Bax to its board of directors. Bax brings more than two decades of valuable experience in both corporate financing and operations, in addition to key entertainment industry relationships through his roles at Pixar Animation Studios, Fox and Chiat/Day to name a few.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070212/SFM003 )

"Simon's outstanding reputation, deep understanding of finance and technology, and impressive leadership experience from companies such as Pixar will be a tremendous asset to our team and the long-term goals of MobiTV," said Dr. Phillip Alvelda, CEO, co-founder and chairman of MobiTV. "He brings an abundance of knowledge and business success to MobiTV from having held management positions at some of the world's most innovative media organizations."

Most recently, Bax was executive vice president and chief financial officer at Pixar Animation Studios. As a member of the executive team, reporting to CEO Steve Jobs, Bax was directly responsible for finance, administration and investor relations and also oversaw marketing, distribution and consumer products. During his time at Pixar he was voted Bay Area CFO of the Year by San Francisco Business Times.

Between 2002 and 2006, Bax was chairman of SmartJog, a technology startup that was purchased by TDF in August 2006. Before 2002, Simon served as the chief financial officer and president of studio operations for Fox Filmed Entertainment for eight years. He joined Fox from TBWA\Chiat\Day advertising, where he was the chief financial officer.

"MobiTV is both a technology and a media company operating in the most exciting parts both of these businesses," said Simon Bax. "I'm thrilled to be joining such an outstanding Board and I'm looking forward to working with Phillip and his team and helping them meet the challenges of a rapidly growing Company."

Bax is a graduate of Gonville and Caius College, Cambridge in England. He trained as a Chartered Accountant in London with Stoy Hayward & Co., where he was made a partner in 1986. He is a member of the Academy of Motion Picture Arts and Sciences and the British Academy of Film and Television Arts, and he serves on several boards, including Docufide, the ODC/Dance Company, the Berkeley Art Museum and the Caius Foundation.

The addition of Bax brings the number of MobiTV directors to ten. The other MobiTV board members are Adm. B.R. Inman, Jarl Mohn, John Jarve, Jeff Brody, Vern Stevenson, Dr. Phillip Alvelda, Paul Scanlan, Jeff Annison and Bandel Carano.

About MobiTV

MobiTV, Inc. (www.mobitv.com) is leading the convergence of television, film and music across the mobile and broadband markets. The Emmy(R) Award winning service has more than one million subscribers and offers popular TV and digital music channels from top labels, networks and cable providers. The MobiTV(R) service is available in the US through Sprint, AT&T, Cingular, Alltel; the UK through 3UK and Orange; in Canada through Bell Canada, Rogers and TELUS Mobility; in Latin America through America Movil, Claro and Telcel; and other regional carriers internationally. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA.MobiTV and the MobiTV logos are trademarks, service marks and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070212/SFM003
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: MobiTV, Inc.

CONTACT: Jason Taylor of MobiTV, Inc., +1-925-895-0090, or
jason@mobitv.com

Web site: http://www.mobitv.com/

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