Sundance Film Festival Global Short Film Project Presents World Premiere of 5 Short Films for Mobile

Sundance Film Festival Global Short Film Project Presents World Premiere of 5 Short Films for Mobile

BARCELONA, Spain, February 12/PRNewswire/ --

- Sundance Institute & GSMA Unveil 'Made for Mobile' Short Films at
the 3GSM World Congress in Barcelona

Today, at a press conference at the 3GSM World Congress in Barcelona,
Sundance Institute and the GSM Association (GSMA) unveiled the five original
'made for mobile' short films commissioned as part of the Sundance Film
Festival Global Short Film Project. In one of the first collaborations of its
kind, six new and established independent filmmakers created short films
designed to be viewed in a mobile environment.

Announced in November, 2006 by Robert Redford, Founder and President of
Sundance Institute, the Sundance Film Festival Global Short Film Project was
created to showcase and extend the reach of the independent short film genre
to mobile users worldwide.

The five films are being shown exclusively at the GSMA's Congress this
week with wide distribution to mobile audiences beginning February 15. Visit
www.sundance.org/globalshortfilms for info on how to access these five
original shorts for your mobile phone, and share them with your friends.

"We hope that the Global Short Film project inspires filmmakers
and artists to think outside of the realm of traditional venues for cinema,
and experiment with mobile as an intimate new avenue - with global potential
- for their work," said John Cooper, Director of Programming for the Sundance
Film Festival and Creative Director for Sundance Institute.

"I believe mobile viewers will be surprised and delighted by the
diversity of these films," said Bill Gajda, Chief Marketing Officer at the
GSMA. "Ranging from the comic to exquisite, the radically different creative
styles of storytelling play extraordinarily well to the unique, viral nature
of the mobile medium."

The Sundance Film Festival Global Short Film Project films are:

A SLIP IN TIME (Directed by Jonathan Dayton and Valerie Faris)-A motion
study of slapstick comedy.

LEARNING TO SKATEBOARD (Directed by Jody Hill)-A corporate worker calls
in sick. In his quest to liberate himself from the daily grind he embarks on
a quest for freedom by learning how to skateboard.

iLA REVOLUCION DE IGUODALA! (Directed by Justin Lin)-iLa Revolucion de
Iguodala! tracks one man's passionate message as it travels through various
forms and agendas.

LOS VIAJES DE KING TINY (Directed by Maria Maggenti)-LOS VIAJES DE KING
TINY is about a small dog who takes off by himself while his owner is at
work. Set in Los Angeles, King Tiny travels the city but is confronted by his
own personal demons in the process.

RENO (Directed by Cory McAbee) -A singing cowboy brags about his travels
through Nevada on a Honda 50 to a store security camera.

All the directors behind these shorts have previously screened films at
the annual Sundance Film Festival in Park City, Utah. Among the films
premiered today is A SLIP IN TIME, the first film from Jonathan Dayton and
Valerie Faris since LITTLE MISS SUNSHINE, which is nominated for Best Picture
at this year's Oscars.

"When we heard that this was for a true international audience we really
looked back to a time when film was more international, said Jonathan Dayton
and Valerie Faris. "In the silent era, you were a film star not in America or
in Europe, but worldwide. It was truly language-free. We thought it would be
interesting to go back to that time when film was more purely visual."

While mobile phones have previously been used for distribution of
franchised cinematic, 'mobisodes' or user generated content, the Sundance
Film Festival Global Short Film Project is the first time that the highest
calibre of independent filmmaking talent has directed specifically for the
mobile phone.

The Sundance Film Festival Global Short Film Project is sponsored by
Roamware and NXP Semiconductors, the newly independent semiconductor company
founded by Philips.

Notes for Editors:

How to see the films at the 3GSM World Congress:

Visitors to the 3GSM World Congress: visit The Sundance Institute stand
(C42 Hall 7) in the Mobile Entertainment Hall, the Roamware stand (D47 Hall
7) and NXP Semiconductors (B110 Hall 8).

All six filmmakers will be available for interviews at the Sundance stand
at set times throughout the Congress. To request interviews, please contact
Patrick_hubley@sundance.org

At the close of the 3GSM World Congress: The five films are being shown
exclusively at the GSMA's Congress this week with wide distribution to mobile
audiences beginning February 15. Visit www.sundance.org/globalshortfilms for
info on how to access these five original shorts for your mobile phone, and
share them with your friends.

Source: GSMA Development Fund

For Further Information: GSM Association: Mark Smith: Tel: 44-7850-229724, Richard Fogg: Tel: +44-7887-845236, Email: press@gsm.org, Sundance Institute: Patrick Hubley (at the 3GSM World Congress): +1-801-971-0353, Cynthia Wornham (for US enquiries): +1-310-360-1981, Email: patrick_hubley@sundance.org or cynthia_wornham@sundance.org

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