User Generated Commercials for Doritos Break Into the Top 10, According to TiVo

User Generated Commercials for Doritos Break Into the Top 10, According to TiVo

Bud Light Reclaims Throne With Top Two Commercial Spots

TiVo Subscribers Able to Download The Big Game's Most Popular Commercials Immediately Following The Game

ALVISO, Calif., Feb. 5 /PRNewswire-FirstCall/ -- TiVo (NASDAQ:TIVO), the creator of and a leader in television services for digital video recorders (DVR), announced today this year's top Super Bowl broadcast moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.

For the first time, TiVo also offered its subscribers the ability to download their favorite commercials to their TiVo box using the Product Watch advertising search service. Anheuser-Busch, Chrysler, Emerald Nuts, Fed Ex, GM, GoDaddy.com, Honda, Michelin, Nationwide, Sprint, and Taco Bell are some of the companies offering their commercials to be downloaded. Advertisers are taking advantage of TiVo's Trick Play feature which enables viewers to rewind and view the commercials over and over.

"Once again, the commercials were the big winner with the top spots drawing more viewership than any of the action on the field," Todd Juenger, Vice President & General Manager, Audience Research and Measurement, at TiVo. "With TiVo's unique ability to measure second-by-second viewership, as well as TiVo Trick Play features including rewind, fast-forward, and pausing of live television, we have detailed insight into what moments actually hit home with viewers. The broadcast was a real reflection of the dramatic shift in our media culture; the time was ripe for the best user-generated spots to join the ranks of the best professionally developed spots. Both of the Doritos contest winners ranked among the Top 10 most viewed commercials by TiVo subscribers."

TiVo Highlights:
The top ten rated commercials of this year's game were:

1. Bud Light: Language Course with Carlos Mencia
2. Bud Light: Rock Paper Scissors
3. FedEx: Don't Judge
4. Nationwide: Kevin Federline Rollin' VIP
5. Doritos Crash the Super Bowl
6. CareerBuilder: Office Jungle
7. Blockbuster: Mouse
8. Doritos Crash The Super Bowl: Checkout Girl
9. Chevrolet: Everybody Loves a Chevy
10. Schick: Quarto Science

The broadcast of the game is one of the biggest watch-from-home events of the year, and of course homes with TiVo boxes are always the most popular places to watch it. The TiVo audience measurement analysis shows TiVo households on average utilized the Trick Play features -- pausing, rewinding, fast forwarding during live broadcasts -- an average of 109 times during the game.

TiVo's audience measurement analysis is based on aggregated data from a sample of 10,000 anonymous households with the acclaimed TiVo(R) service. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed.

For more information from TiVo on Super Bowl viewership, please visit www.tivo.com/biggame.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research.

NOTE: TiVo, 'TiVo, TV your way.' Season Pass, WishList, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide.

FCMN Contact: kwierzbicki@tivo.com

Source: TiVo Inc.

CONTACT: Krista Wierzbicki of TiVo Inc., +1-408-519-9438, or
kwierzbicki@tivo.com

Web site: http://www.tivo.com/

-------
Profile: intent