Anheuser-Busch Wins USA Today Ad Meter Title

Anheuser-Busch Wins USA Today Ad Meter Title

MCLEAN, Va., Feb. 5 /PRNewswire/ -- Anheuser-Busch grabbed the top spot in USA TODAY's Super Bowl Ad Meter for a record ninth year in a row.

Anheuser-Busch's ad featuring crabs worshiping a cooler of Budweiser on the beach was the most popular, according to USA TODAY's Ad Meter. Volunteers gave the ad a score of 8.56 (on a scale of 0 to 10).

For complete results, see today's editions of USA TODAY or log on to http://www.usatoday.com/.

The top five ads and each one's rating:
1. Anheuser-Busch - Crabs worship a cooler of Budweiser on
the beach - 8.56
2. Anheuser-Busch - Stray dog makes good in Clydesdale parade - 8.29
3. Anheuser-Busch - Guy throws real rock in Rock, Paper,
Scissors game - 8.28
4. Frito-Lay - Live the flavor - Winner of online voting for best
homemade Doritos ad - 7.95
5. Anheuser-Busch - Immigrants learn how to ask for Bud Light - 7.87

USA TODAY's 19th annual Ad Meter was held in Houston, Texas and McLean, Virginia, during the Super Bowl on February 4th. Volunteers charted their second-by-second reactions to national Super Bowl commercials. The 238 volunteers used hand-held meters to register how much they liked or disliked an ad. A computer averaged the scores continuously.

Previous Ad Meter winners:
2006 - Anheuser-Busch: Secret refrigerator stocked with Bud Light - 8.39
2005 - Anheuser-Busch: Pilot jumps out of airplane for Bud Light - 8.65
2004 - Anheuser-Busch: Owners demonstrate how their dogs fetch
Bud Light - 9.04
2003 - Anheuser-Busch: Replay - 8.99
2002 - Anheuser-Busch: Satin Sheets - 9.11
2001 - Anheuser-Busch: Cedric's dream date - 8.63
2000 - Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
1999 - Anheuser-Busch: Separated at Birth - 8.01
1998 - Pepsi: Flying Geese - 9.08
1997 - Pepsi: Dancing bears - 8.22
1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42
1995 - Pepsi: Boy gets sucked into bottle - 9.66
1994 - Pepsi: Chimp escapes lab, hits the beach - 9.34
1993 - McDonald's: Jordan and Bird shoot hoops - 9.00
1992 - Nike: Bugs Bunny and Michael Jordan team - 8.51
1991 - Diet Pepsi: Ray Charles' new jingle catches on - 8.52
1990 - Nike: Famous announcers call imaginary game - 8.17
1989 - American Express: Dana Carvey and John Lovitz travel to the
Super Bowl - 7.52.

USA TODAY is the nation's top-selling newspaper. It is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE:GCI).

Source: USA TODAY

CONTACT: Heidi Zimmerman, Manager/Media Relations of USA TODAY, +1-703-
854-5304, hzimmerman@usatoday.com

Web site: http://www.usatoday.com/

-------
Profile: intent