Desert Sun Entertainment Center Signs TransMedia Group as PR Firm to Publicize Grand Opening and Entertainment Events

Desert Sun Entertainment Center Signs TransMedia Group as PR Firm to Publicize Grand Opening and Entertainment Events

Series of Grand Opening Events Planned for Mid-to-Late February 2007.

WEST PALM BEACH, Fla., Feb. 5 /PRNewswire/ -- Desert Sun Entertainment Center has chosen TransMedia Group as their PR firms to promote their grand opening events and subsequent entertainment programs scheduled to launch mid- to late February, 2007. As a new venue for entertainment in South Florida, Desert Sun will celebrate their grand opening with a series of events catered to their varied customer base including seniors, young professionals, and the general public.

Desert Sun offers the best and most advanced arcade games in the state and is the only entertainment center in Palm Beach County that has Spectre machines in which players, 21 and over, win points based on skill-level and can win gift cards for Visa, Publix, Red Lobster, Olive Garden, Wal-Mart, along with other prizes. Along with arcade and live entertainment, free catered food and theme nights, Desert Sun will offer much more including:

* Cooking demonstrations
* Dance instruction (line dancing, salsa, etc.)
* Live entertainment including music and comedy
* Fundraisers for charitable organizations
* Dating Games
* Wine Tastings
* Networking parties

According to Anthony Gambino, CEO of Desert Sun Entertainment Center, "Our facility is superior to the other venues out there in the community - it is beautiful, comfortable, and welcoming with homemade catered free food. We wanted to work with TransMedia Group because of their wide-ranging experience with the media. We are certain, that with TransMedia Group's help, that we will achieve our goal as being perceived as the best entertainment center of its kind in West Palm Beach."

"We're so pleased to have the opportunity to work with Desert Sun Entertainment Center," states Thomas Madden, CEO and founder of TransMedia Group. "Desert Sun gives residents and visitors an exciting venue for live and arcade entertainment that stands head and shoulders above the competition."

Desert Sun Entertainment Center
Sunday-Thursdays: 10:00 AM - 11:00 PM
Friday & Saturdays: 10:00 AM - Midnight
2845 N. Military Trail
West Palm Beach, FL 33417
(561) 712-0622

TransMedia Group

Founded in 1981, TransMedia is Palm Beach County's largest, award-winning independent public relations firms, serving clients locally, regionally,

nationally and worldwide from its headquarters in Boca Raton. For additional information, please visit www.transmediagroup.com.

Contact: Kim Morgan
561-750-9800 x233
kmorgan@transmediagroup.com

Source: TransMedia Group

CONTACT: Kim Morgan at TransMedia Group, +1-561-750-9800, Ext. 233,
kmorgan@transmediagroup.com

Web site: http://www.transmediagroup.com/

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