Stardoll Chooses Limelight Networks to Deliver More Than Three Billion Digital Media Files Monthly

Stardoll Chooses Limelight Networks to Deliver More Than Three Billion Digital Media Files Monthly

Limelight's content delivery network for digital media delivers more than one hundred million images each day for Stardoll.com

LONDON, Jan. 29 /PRNewswire/ -- Limelight Networks, the world's leading content delivery network (CDN) for digital media, today announced it is providing the rich media delivery infrastructure for Stardoll, a hugely popular destination website targeted at everyone interested in fashion, music and celebrities. As the exclusive CDN for Stardoll, Limelight is delivering more than three billion image files each month, with daily averages often exceeding 100 million images delivered globally per day.

Limelight-powered Stardoll.com provides a robust, highly creative online environment where site visitors - most are girls between 10 and 17 -- can dress up, make up and accessorize over 400 virtual celebrity dolls -- each with their own unique wardrobe. Users can create their own personalized dolls and style them with thousands of different garments and accessories. In addition, Stardoll.com provides a safe place for children to meet online with old friends and meet new ones from around the globe.

"Limelight Networks is able to deliver a huge amount of graphic content quickly, which is central to making our web site appealing to the young people all over the world who are flocking to it," says Mattias Miksche, Stardoll CEO. "Like so many for whom the Internet is the medium of choice for a quality experience, our community is interested in 'serious fun' -- they have an expectation for immediate, always-on access to their Stardolls, and they want to be able to interactively perform dress-ups and makeovers on them without waiting for graphics to display. Limelight's content delivery network enables us to meet their demands for fast interactive response."

"The digital lifestyle enables rich and diverse online experiences - going beyond the vast fan bases for digital video, audio, games, etc. -- as the success of Stardoll.com, with its distinctive offering of celebrity makeovers for the young at heart, shows," said George Meek, Limelight Networks' vice president of Europe. "Limelight's content delivery network is well-suited to the needs of a heavily graphics-driven web site like Stardoll, by providing the scalability and reliability of service that allows Stardoll to reach massive audiences globally."

About Stardoll

Originally named Paperdollheaven.com, Stardoll started as a hobby for Scandinavian-born designer Liisa. Inspired by her childhood passion for paper dolls, Liisa drew dolls and accompanying wardrobes, and also taught herself web design. Rapidly, her personal homepage became a destination for teens. In 2004, she upgraded the site with the goal of creating a positive online environment for young girls who are creative and interested in fashion and are looking for alternatives to violent games. Today Stardoll is one of the world's largest websites for teen & pre-teen girls (age 10-17) with over 4.5 M registered members. At Stardoll users can create their own virtual doll to style and interact with or choose from the always growing collection of celebrity dolls and dress them up in virtual fashions.

Clothes and accessories for the personalized dolls and their rooms are paid for with Stardollars, a virtual currency that are bought with real money via credit card or premium SMS payments. Since its inception Stardoll has gained popularity with girls young and old from more than 200 countries relying solely on word-of-mouth growth.

About Limelight Networks

Limelight Networks is the high performance content delivery network for digital media, providing massively scalable, global delivery solutions for on-demand and live Internet distribution of video, music, games and downloads. Limelight Networks' infrastructure is optimized for the large object sizes, large content libraries, and large audiences associated with compelling rich media content. Limelight is the content delivery network of choice for more than 700 of the world's top media companies, including Akimbo, Amazon Unbox(TM), Belo Interactive, Brightcove, "BuyMusic" @ Buy.com, DreamWorks, LLC, Facebook, FOXNews.com, IFILM, ITV Play, Marimba, MSNBC.com, MySpace, NC Interactive, Radio Free Virgin, Valve Software and Xbox Live. For more information, visit http://www.llnw.com/.

First Call Analyst:
FCMN Contact:

Source: Limelight Networks

CONTACT: Wynne Ahern of Commstrat, +1-510-658-8870, wynne@commstrat.net,
for Limelight Networks

Web site: http://www.limelightnetworks.com/
http://www.llnw.com/
http://stardoll.com/

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