VMIX to Provide Tribune Interactive With Community and User-Generated Content Technology

VMIX to Provide Tribune Interactive With Community and User-Generated Content Technology

SAN DIEGO, Jan. 29 /PRNewswire/ -- VMIX Media, Inc., today announced a new agreement with Tribune Interactive (TI), under which VMIX will provide TI Web sites with enhanced technology to manage user-generated videos, photos, blogs, ratings, polls and other community-driven content.

"Engaging and informing community discussion is a core part of both our heritage and future strategy," said Tim Landon, president of Tribune Interactive. "VMIX technology will help us empower consumers to contribute to and participate in the content that affects them."

Tribune Interactive delivers quality, continuously updated news and information to communities across the nation. The TI network spans more than 50 Web sites including:

LATimes.com Courant.com
chicagotribune.com mcall.com
Newsday.com DailyPress.com
SunSentinel.com GreenwichTime.com
OrlandoSentinel.com StamfordAdvocate.com
BaltimoreSun.com Metromix.com

Under the terms of the agreement, VMIX Media will provide to TI a "white-label" solution that includes the hosting, queuing, distribution and management of uploaded user-generated content including video, photos and audio. VMIX will also facilitate TI links to tens of thousands of approved media assets from VMIX partners such as Fox, Bravo and Warner Bros.

"Tribune Interactive recognizes that audiences are becoming more actively engaged with media," said Greg Kostello, CEO and founder of VMIX. "VMIX's solution will enhance interaction with TI sites by helping consumers comment on stories, rate content and share ideas with others in their communities."

Since November 2005, VMIX has teamed with partners to enable their audiences to interact and build a creative community around user-generated content combined with popular copyrighted content from major entertainment companies such as Fox Home Entertainment, Sony Pictures, Warner Bros. and Bravo. Content and white-label partnerships for businesses and other major brands have established VMIX as a prominent online source for the most sought-after interactive assets and tools.

About VMIX Media, Inc.

VMIX Media, an interactive media platform, bridges the gap between content creators, publishers and distributors online with a three-tiered approach to social media.

VMIX Media is comprised of VMIX.com (the popular online community), VMIX CORE (the technology that powers all of VMIX's properties) and VMIX Interactive (implements VMIX's technology to create custom online promotions for major brands and media companies).

VMIX CORE's technology provides media companies and brands the tools and solutions to engage their consumers through participation, user-generated content and community interaction. VMIX.com, the consumer face of VMIX, engages the creative class of artists, musicians and filmmakers looking to maximize distribution and recognition of their content.

Created by executives from Universal Music Group, Fox Studios, Apple Computer and MP3.com, VMIX Media Inc, is poised to be the undisputed leader in an evolving media landscape that demands an interactive user experience. For more information, visit www.VMIX.com.

About Tribune Interactive

Tribune Interactive, a subsidiary of Tribune Company, manages the interactive operations of major daily newspapers such as the Los Angeles Times, Chicago Tribune, Newsday and their associated websites. National network sites owned with partners include CareerBuilder.com, Cars.com, Apartments.com, ShopLocal.com and Topix.net. With more than 50 websites overall, Tribune Interactive ranks among the nation's leading news and information networks. The sites attract more than 14 million unique visitors per month.

Source: VMIX Media, Inc.

CONTACT: Adrian Frandle of CarryOn Communication, +1-323-988-4676,
adrianf@carryonpr.com, for VMIX Media, Inc.

Web site: http://www.vmix.com/

-------
Profile: intent