Desafio 20.06 Ends With Great Success in Gentv Canal 8

Desafio 20.06 Ends With Great Success in Gentv Canal 8

MIAMI, Jan. 26 /PRNewswire/ -- GENTV (WGEN). With an amazing increase of more than 150% in viewer audience in the 9PM through 10PM time frame on Gentv, the acclaimed adventurous reality show created by Caracol Television "Desafio 20.06," in which 18 participants from Miami Dade and Broward County competed for over a month for an incredible prize of US$ 100,000.

Sisi, the well known Cuban-American host, announced the winner of $100,000 during the hour and a half season finale in which the 18 participants of this "great adventure" met again. Televiewers were able to vote for the winner through the Internet or by phone. The winner of the grand prize was 37 year old Alejandro Kenig from Argentina, a retired football player, who currently works as a sports commentator. Kenig, is a caring husband and a father of two children, which at the end of the show, with tears in his eyes, said: "This money will be for my children's education."

The second place winner Daniel Mucerino did not go home empty handed, in an unexpected turn, GENTV and its sponsor Commerce Bank presented Daniel a check of $10,000. Born in Venezuela, Daniel immigrated to the United States with the ultimate goal of becoming a model/actor. Daniel is fully dedicated to the investigation for a cure for cancer and expects to donate part of his prize to the development of new medicines to find a cure.

Since it first launched only 4 months ago (September 18, 2006), GENTV-8 has offered original and successful formats: reality shows, comedies, telenovelas, children's shows, and international news offering a new revolutionary direction in the region's Hispanic television. With a varied programming and locally produced shows related to all Latin American countries that are represented in South Florida's market, GENTV-8 personifies la "Esencia Latina" ("The Latin Essence") of the Hispanics viewers of the region.

According to Camilo Cano the general manager of GENTV and CEO of Caracol Television Inc., the station's October and November ratings results have achieved and superseded its goal in obtaining 1 rating point during Prime time and an average of 2 points during 9 to 10 PM among audience between ages 18 to 49 of both genders, with its reality show Desafio 20.06.

As Cano stated, "to us is a satisfaction that with such a short term on air, we are the second local channel in Miami's television market to surpass channel 22 in 7 out of 8 hours of programming, and have been able to enter into different South Florida households daily. Such achievements have been accomplished even though our coverage is noticeably inferior since some target areas such as Kendall and parts of Homestead have still not been included in Comcast (Adelphia), which would allow for even better results."

Cano concluded that "in a short period of time our coverage will extend to all areas of Miami, Monroe, and Broward County with the constant help and collaboration of Comcast." In addition, he emphasized that there will be a Desafio 20.07, after seeing the results of the Desafio 20.06 finale which reached 3 points of rating; this was a success for a station that in the previous months had a low rating period.

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Source: GENTV

CONTACT: Eugenia Velez of GENTV, +1-305-507-3678, or evelez@wgentv.com

Web site: http://www.caracolinternacional.com/

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