Starz Entertainment Selects Appeon to Web-enable Mission-critical Applications

Starz Entertainment Selects Appeon to Web-enable Mission-critical Applications

SYNOPSIS: Starz Entertainment, the leader in premium movies along with flagship Starz(R) and Encore(R) brands, servicing approximately 42 million subscribers, selects Appeon to Web-enable mission-critical applications.

EMERYVILLE, Calif., Nov. 6 /PRNewswire/ -- Appeon Corporation announced today that Starz Entertainment, the leader in premium movies along with flagship Starz(R) and Encore(R) brands, servicing approximately 42 million subscribers nationwide, has licensed the Appeon(R) for PowerBuilder(R) solution.

Starz Entertainment will utilize Appeon for PowerBuilder to rapidly Web-enable critical PowerBuilder client/server applications and meet its users' requirements for productive rich user interface. After evaluating a number of options for modernizing their PowerBuilder applications, Starz Entertainment selected Appeon based on its productivity, low cost, and proven approach. In addition to enhancing their Web development toolset, it was essential for Starz Entertainment to find a vendor like Appeon that could readily provide professional services to assist with the Web-enablement if necessary. With the Appeon for PowerBuilder solution, Starz Entertainment will now be able to reduce their Web development cost by 4 times and be more responsive to the needs of their customers, maintaining their position as the industry leader in premium movie entertainment.

"We will be using our new Web application to traffic some of our media which includes movies, promotional materials, art work and more," said Duke Tran, Manager of Application Architecture of Starz Entertainment. "We are very excited about building a long term relationship with Appeon to extend enhanced productivity and services to both our customers and employees throughout the Country."

"Starz is among many leading corporations in the USA who are benefiting from the productivity of Appeon for PowerBuilder," said Armeen Mazda, Senior Director of North American Operations of Appeon Corporation. "Appeon has over 200 product engineers and consultants fully committed to helping Starz deliver the IT applications that power its high-level of customer service and operational efficiency."

About Starz Entertainment

Starz Entertainment, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 15.1 million and 27.1 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HDTV, Starz On Demand and Vongo(SM). Starz Entertainment is an operating unit of Starz LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group, http://www.starz.com/ .

About Appeon Corporation

Appeon Corporation is the industry leader in developing products and services to modernize the application architecture of enterprises. These products and services dramatically reduce the time, cost and risk associated with traditional IT projects. Appeon has helped breathe new life into the IT architecture of thousands of enterprises across 60 countries worldwide. Appeon is a subsidiary of Shell Electric Mfg. (Holdings) Co. Ltd. (HKSE: 0081.HK). For more information about Appeon products and services, visit the Appeon Website: http://www.appeon.com/ .

Source: Appeon Corporation

CONTACT: Daryl Elsberg, Marketing Manager of Appeon Corporation,
+1-510-213-5142, or daryl.elsberg@appeon.com

Web site: http://www.starz.com/

Web site: http://www.appeon.com/

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