SBS Broadcasting Adds Radio Express Network in Bulgaria

SBS Broadcasting Adds Radio Express Network in Bulgaria

LUXEMBOURG, November 6/PRNewswire/ -- SBS Broadcasting Sàrl announced today that it has completed
the acquisition of the Radio Express network in Bulgaria. The Radio Express
network covers most of Bulgaria, including the two largest cities of Sofia
and Plovdiv. The Radio Express network adds nine new cities to SBS's existing
Bulgarian radio operations. The terms of the acquisition are confidential.

Earlier this year, SBS acquired the national radio networks
Vitosha and Veselina as well as Radio Atlantic in Sofia and Radio Ritmo in
Plovdiv. With the acquisition of the Radio Express network SBS covers all of
Bulgaria's major cities with one or more radio stations.

Commenting on the announcement, Patrick Tillieux, SBS's Chief
Operating Officer and acting Chief Executive Officer said: "With the
acquisition of Radio Express network, SBS has become one of the leading radio
operators in Bulgaria. Along with Radio Vitosha, Radio Veselina, Radio
Atlantic and Ritmo, the addition of the Radio Express network will enhance
the growth and listenership of our Bulgarian radio operations and enables SBS
to fully participate in the dynamic Bulgarian media market as we continue to
focus on expanding our broadcasting businesses in fast-growing South Eastern
Europe."

SBS currently operates in several growing markets of South
Eastern Europe. In addition to the above mentioned radio operations in
Bulgaria, SBS owns Prima TV, the leading music TV channel TV K Lumea, as well
as the leading radio network Kiss FM and the Magic FM network in Romania. SBS
also owns the number one radio station Lampsi FM in Athens, Greece.

About SBS Broadcasting Group

SBS Broadcasting Group is one Europe's leading broadcasting
groups, with leading commercial television, premium pay channels, radio
stations and related print businesses in Western and Central and Eastern
Europe. SBS currently has broadcasting operations in Belgium (Flanders),
Bulgaria, Denmark, Finland, Greece, Hungary, The Netherlands, Norway,
Romania, Sweden and the United Kingdom. SBS is controlled by funds advised by
two leading private equity firms, Permira and KKR. Telegraaf Media Groep N.V.
(TMG) of the Netherlands is also a shareholder in SBS, with a 20% equity
interest. www.sbsbroadcasting.com

Source: SBS Broadcasting Group

For further information, please contact Antoaneta Arsova at +359-888-442-992 or Erik Moe at +31-20-519-1940.

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