Van den Ende & Deitmers Invests in Fruitlounge Media

Van den Ende & Deitmers Invests in Fruitlounge Media

AMSTERDAM, October 2/PRNewswire/ -- Van den Ende & Deitmers Crossmedia Fund, the venture capital
fund of Joop van den Ende and Hubert Deitmers, has acquired a 30% interest in
'Fruitlounge Media'. The company develops interactive television formats. Van
den Ende & Deitmers' investment in Fruitlounge Media will enable the company
to accelerate the roll out of its international growth strategy.

Fruitlounge Media was created out of the recent merger between
The Fruitlounge and Marketgraph, two companies with backgrounds in the
development of interactive television formats, broadcast design and real-time
SMS/MMS exploitation services. Clients of Fruitlounge Media are television
broadcasters, producers and advertisers in Europe, North America and South
East Asia.

Erro Verschoor, Chief Executive Officer of Fruitlounge Media:
'We have an extraordinarily professional and experienced team, who has been
able to leverage its creativity and innovative strength into the development
and exploitation of interactive television formats. In addition to
strengthening the financial position of the company, Van den Ende & Deitmers
will actively support Fruitlounge Media in the realization of its growth
objectives. The knowledge and contacts of Hubert Deitmers (former executive
board member Endemol) and the specialized team at Van den Ende & Deitmers
will bring additional value to Fruitlounge. Finally, the partnership will
provide access to the invaluable expertise of Joop van den Ende in this
area'.

Hubert Deitmers: 'We value the knowledge and reputation of
Erro Verschoor and his team highly. The crossmedia entertainment concepts and
services of Fruitlounge Media are sold successfully. We are enthusiastic
about the plans and ambitions of the company and are looking forward to
deploying our experience and network to further establish the business of
Fruitlounge Media internationally'.

Fruitlounge Media is headquartered in Hilversum, The
Netherlands and employs 35 employees.

About Fruitlounge Media (http://www.fruitlounge.com/):

Fruitlounge Media creates, produces and exploits (both with
and without third parties) interactive formats, broadcast design and music
for broadcasters, producers and advertisers in Europe, North America and
South East Asia. Fruitlounge Media's formats and services currently generate
approximately 1,200 hours of television each month. The company is the result
of a merger as of September 1st, 2006 between Fruitlounge and Marketgraph.
Some titles currently exploited by the company include: Streetcam, Perfect
Match, Date Factor, Lelang Jitu, Klop! and Indonesia versus Celebrity.

About Van den Ende & Deitmers (http://www.endeit.nl/)

Van den Ende & Deitmers is a venture capital company that via
its Crossmedia Fund and Crossborder Fund with passion invests in Western
European companies with international growth potential. These investments are
made with the employment of strategic and operational insights, but certainly
also with a feel for entrepreneurship. The Crossmedia Fund is a so-called
sector fund that focuses on investments in crossmedia and ICT companies. By
contrast, the Crossborder Fund invests in established businesses regardless
of their activity sector that have proven themselves in their domestic
markets and wish to expand internationally. Earlier this year, Van den Ende &
Deitmers acquired a 30% shareholding in the international television producer
Eyeworks.

Source: Fruitlounge Media

For further information, please contact: Marielle ter Kuile - Bruil, Communicatie & PR, Fruitlounge Media BV, Telephone: +31-35-647-8610 E-mail: marielle.ter.kuile@fruitlounge.com. Martijn Hamann, Partner Van den Ende & Deitmers BV, Telephone: +31-20-794-7777,E-mail: martijn.hamann@endeit.nl.

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