Integra5 Survey Finds Consumers Eager for Converged Triple or Quad-Play Services and Willing to Pay Up to $3 More Per Month for Each Service

Integra5 Survey Finds Consumers Eager for Converged Triple or Quad-Play Services and Willing to Pay Up to $3 More Per Month for Each Service

Data highlights the need for service providers to go 'beyond the bundle' by blending voice, video, data and wireless into new services to avoid price wars, generate revenue, and retain customers

BURLINGTON, Mass., Oct. 2 /PRNewswire/ -- In a recent survey that went out to more than 4,000 of Hargray Communications' TV caller ID customers, converged services pioneer Integra5 confirmed not only strong loyalty to that service, but a readiness to embrace additional converged services that blend voice, video, data and wireless features for $1 to $3 extra per month. Hargray is a quad-play service provider in South Carolina.

The survey, which garnered an exceptionally high response rate of 14%, gauged customer satisfaction with their current TV caller ID service, as well as interest in more advanced converged services delivered to TVs and PCs that incorporate interactivity, personalization, and management features, such as picture caller ID, Internet content alerts, targeted advertising with "click-to-call," and broadcast customer care messaging.

Survey findings specific to customers of today's "initial" converged service application, TV caller ID, include:

* Customers have a strong affinity for the application -- 91% say they
either "love" or "like" TV caller ID, and 65% say they "love" it.
* There is strong "word-of-mouth" marketing potential for TV caller ID --
81% have "told" friends and neighbors about it, and 58% have "shown" it
to friends or neighbors.
* 94% said they leave TV caller ID active all the time, even though it is
possible to disable it.

The survey also revealed significant interest in a broad range of "next stage" advanced converged services, as follows:

* 60% in email and voicemail alerts to both TVs and PCs.
* 55% in service provider customer care messaging to TVs and PCs.
* 51% in converged services that incorporated wireless devices, such as
Web content alerts to cell phones.
* 50% in services that incorporate personalization like TV and PC picture
caller ID, setting caller ID preferences and a personalized network
address book.
* 47% in interactive services like "click-to-call" and other applications
that would allow them to control and manage their calls and user
experience, such as automatically diverting calls to voicemail and
controlling how and which TVs and PCs in the home display caller ID.
* 42% in content alerts, which incorporate RSS and Web-based technology to
display local, national, and international news banners on TVs and PCs
in real time.

More importantly, as service providers look for solutions to drive incremental revenue beyond the basic bundle, the survey revealed customers' willingness to spend more each month for individual converged services:

* Interested households with annual incomes from $25,000 to more than
$100,000 were willing to spend $3 for TV caller ID per month and $2 for
PC caller ID per month -- showing broad appeal across all economic
market segments.
* An average of 80% of interested households were willing to pay $1 or
more each month per incremental converged service.

For a more detailed presentation of the survey findings to understand how cable and telco providers can leverage converged services to enhance their cross-platform bundles and avoid price wars, or for images of Integra5's converged applications, please contact Mariah Torpey at Davies Murphy Group (for Integra5) at (781) 418-2404 or mtorpey@daviesmurphy.com.

Integra5 Press Contact:
Mariah Torpey
Davies Murphy Group, Inc.
781-418-2404
mtorpey@daviesmurphy.comhttp://www.integra5.com/

Source: Integra5

CONTACT: Mariah Torpey of Davies Murphy Group, Inc., for Integra5,
+1-781-418-2404, mtorpey@daviesmurphy.com

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