Mobliss Launches the 'Deal or No Deal' Mobile Game

Mobliss Launches the 'Deal or No Deal' Mobile Game

Top-rated television game show 'Deal or No Deal' is now available to play in the palm of your hand.

SEATTLE, Oct. 2 /PRNewswire/ -- Mobliss, a leading provider of mobile media and entertainment, and Endemol USA announced the launch of "Deal or No Deal", the season's most highly anticipated mobile game, available today on networks nation wide. Timed with the fall launch of the hit game show on NBC, casual gamers and hard-core fans alike are called upon to answer the question, "Deal, or No Deal?" This all-new game will allow fans to test their luck against The Banker while on the go.

"We're excited to be bringing the 'Deal or No Deal' mobile game to consumers because we feel 'Deal or No Deal' is a perfect match for mobile devices," said Jim Merrick, President and CEO of Mobliss. "'Deal or No Deal' offers a very simple concept that makes it accessible to a wide range of players who want to test their strategy -- and their luck -- against the banker to try and find the suitcase that contains the million dollars. Now fans of the show are able to try and beat the banker anytime, anywhere."

"With so many fans of the show text-messaging to play the Lucky Case Game, it only made sense to bring the entire 'Deal or No Deal' experience to the mobile platform," said Jon Vlassopulos, Vice President, Business Development, Digital Media and Strategic Planning, Endemol USA. "At Endemol USA we are always seeking new and innovative ways to get our content to consumers, and this is another strong step in that direction for us. We are excited to team up with Mobliss for this project and are confident that fans of the show will enjoy playing the mobile version of this hit show on their cellular phone."

Developed and published by Mobliss, "Deal or No Deal" is the mobile game that mirrors the top-rated television game show in the country. Gamers are asked to choose a briefcase that contains a random monetary amount between $.01 and $1 million. As each round in the game progresses, players must either stay with their original briefcase or make the choice of "Deal or No Deal", where they will either accept the banker's offer or test their luck with the hope that their original case holds the $1 million. Once a player decides to accept or decline the bank's offer, the game is over.

"Deal or No Deal" offers endless entertainment options for anyone interested in engaging mobile content, and is currently available for download as either a monthly subscription or a one-time purchase through networks nation wide. For more information and to download the game, visit your carrier's website or mobile storefront.

About Mobliss Games

Mobliss, an Index Group company, develops the most creative concepts in wireless media and gaming by bringing the world's best-known brands to the small screen. With an experienced track record developing and publishing BREW, J2ME, SMS, MMS and WAP games, Mobliss connects carriers, game developers and brands. Mobliss brings many popular titles to the mobile space, including Family Feud, PGA TOUR's TOURCast Mobile, allowing subscribers to track every player and every shot on every course for PGA TOUR Tournament events; and The Price is Right, one of television's longest running game shows. More information is available at www.mobliss.com/products/games/.

About Endemol USA

Endemol USA has established itself as one of the leading suppliers of non-scripted programming in the U.S. The company's current hits include "Deal or No Deal," "Big Brother," and "Extreme Makeover: Home Edition". Today, Endemol USA draws on a library of more than 500 formats, 400 program series and 25,000 hours of broadcast television in 26 nations worldwide. In addition, the company develops original formats for the U.S. and international markets. Endemol USA also produces extensive content and editorial services to support online and wireless platforms.

About "Deal or No Deal"

Hosted by comedian Howie Mandel, "Deal or No Deal" is an exciting game of taking risks and playing the odds. Based on the successful format from Endemol that has aired in over 35 countries, "Deal or No Deal" debuted in Holland in 2002 and became an international television sensation. The show is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John.

Source: Mobliss

CONTACT: Melissa Romley of Bender/Helper Impact, +1-310-473-4147,
melissa_romley@bhimpact.com, for Mobliss; or Chris Campbell of Mobliss,
+1-206-332-1749, ccampbell@mobliss.com

Web site: http://www.mobliss.com/products/game

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