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International Entertainment News

Friday, September 08, 2006

Yamaha Music Interactive, Inc. Selects Click&Buy as its Online Payment Option

Yamaha Music Interactive, Inc. Selects Click&Buy as its Online Payment Option

NEW YORK and ZUG, Switzerland, September 8/PRNewswire/ --

- Musical Instrument Manufacturer's Interactive Arm to add
Click&Buy payment option to their world wide e-commerce web sites in 2006

Click&Buy, the leading ePayment provider for online and mobile
digital content and services, today announced the signing of an agreement
with Yamaha Music Interactive, Inc., for the global musical instrument
manufacturer's interactive division. Through the use of Click&Buy, Yamaha
will offer its customers the option to purchase products on-line via credit
and debit card, direct bank debits or invoice. Yamaha will use Click&Buy on a
global basis, offering consumers many different alternatives to purchasing
digital content, such as software, sheet music, midi files. Besides offering
credit card payments, Click&Buy also offers more than 40 other payment
options, which are highly popular in many European countries - a cash payment
and direct invoicing to a phone bill.

Yamaha is highly regarded in the entertainment world for its
musical instrument quality. They provide a broad spectrum of musical products
for individual and orchestral performers. Yamaha manufactures pianos, digital
pianos, keyboards, digital instruments, drums, guitars, stringed, wind, and
percussion instruments and accessories, professional audio equipment and
music education products. Yamaha Music Interactive, Inc. is engaged in
maintaining, hosting, and promoting web sites for Yamaha's musical instrument
related business.

"We are happy to serve Yamaha with the Click&Buy solution,
enabling to broaden international sales by reaching users as localized as
possible." Said Eberhard Dollinger, Chief Sales Officer at Click&Buy, "To be
chosen by this respectable company makes us proud, and we look forward to
expanding and intensifying both of our businesses to a worldwide audience."
"As we expand our business and activities on the Internet, and increase our
presence in the world-wide marketplace, we require an efficient and reliable
partner who can offer our customers a payment option that does perform more
than a credit card", said Jin Katagiri, Chief Operating Officer at Yamaha
Music Interactive, Inc.

About Yamaha Music Interactive, Inc.

Yamaha Music Interactive, Inc. is one of the subsidiaries
fully owned by Yamaha Corporation in Japan, aiming to facilitate business
development over the Internet along with several musical instruments, such as
the Disklavier (player piano) and IDC (Internet Direct Connection) equipped
electronic keyboards. In addition, it operates several e-commerce sites
offering software, sheet music, midi files and accessories, including:
www.yamahamusicsoft.com and www.digitalmusicnotebook.com.

About Yamaha Corporation

Yamaha began over one hundred years ago when a young
entrepreneur named Torakusu Yamaha set out to craft a high-quality reed
organ. Before long, the company he founded had not only gone on to
manufacture Japan's first piano, it had also gained recognition abroad: In
1904, a Yamaha piano and organ were awarded an Honorary Grand Prize at the
St. Louis World's Fair. From these auspicious beginnings, Yamaha grew to
become one of the best-loved manufacturers of musical instruments in the
world. And as it grew, the company capitalized on a unique heritage of
artisanship and technological know-how to diversify into an astoundingly wide
range of products and services. Today, Yamaha is a leader in businesses
ranging from musical instruments and audio & video products to information
technology products, new media services, home furnishings, auto components,
specialty metals, music education and resort facilities. Yet, true to their
musical origins, no matter what business they take on -- or what country they
do business in -- they seek to remain perfectly attuned to a set of common
values that define the World of Yamaha.

About Click&Buy

Click&Buy is one of the leading complete payment processing
systems worldwide for online and mobile digital content. In August 2006
Deutsche Telekom (T-Online Venture Fund) made a 10% investment in Click&Buy's
holding company, the Zug, Switzerland-based company FIRSTGATE Holding AG. The
Fund is taking advantage of the opportunities resulting from an already
existing cooperation between Click&Buy and Deutsche Telekom; this cooperation
is to be further expanded, including the marketing the broadly diversified
portfolio of Deutsche Telekom's services/products worldwide.

Click&Buy makes it possible for companies to outsource complex
billing for paid content, services and goods. The system handles both billing
in various currencies and the processing of credit cards, direct debits and
the 40 most commonly used payment procedures in Europe and North America

Many famous brands, such as Electronic Arts, T-Online
Gamesload, Apple iTunes, Skype, Nero, Tiscali, Meetic, Playboy, SanDisk,
Financial Times Deutschland, Univision and many others use Click&Buy to bill
their customers. More than 6,000 content providers and 6 million consumers
use Click&Buy. Click&Buy is operated by licensing partner SWISSCOM in
Switzerland, British Telecom in the UK and by Click&Buy (LTD.) in the
remaining parts of Europe and in North America Click&Buy will soon be
available via TELMEX in Latin America, a market with more than 100 million
potential customers.

Downloads:

http://www.clickandbuy.com/extra/download/press/f_YA_PM_060908.htm


Click&Buy
Headquarters - Andreas Horst - Head of Corporate Communications
Industriestrasse 18 - CH-6300 Zug - Switzerland
Telephone: +41-(41)-72-72-110 - Fax: +41-(41)-72-72-119
Email: andreas.horst@clickandbuy.com - www.clickandbuy.com

Click&Buy LLC. - Stuart Ginsberg - Press officer
55 Broad Street - 16th Floor - New York - NY 10004 - USA
Telephone: +1-212-812-2400 - Fax: +1-212-812-7360
Email: press@us.clickandbuy.com - www.clickandbuy.com/US/en

Source: Firstgate AG

Click&Buy, Headquarters - Andreas Horst - Head of Corporate Communications, Industriestrasse 18 - CH-6300 Zug - Switzerland, Telephone: +41-(41)-72-72-110 - Fax: +41-(41)-72-72-119, Email: andreas.horst@clickandbuy.com, Click&Buy LLC. - Stuart Ginsberg - Press officer, 55 Broad Street - 16th Floor - New York - NY 10004 - USA, Telephone: +1-212-812-2400 - Fax: +1-212-812-7360, Email: press@us.clickandbuy.com

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