EXPWAY Electronic Service Guide (ESG) Solution Selected by Telecom Italia to Deploy its Mobile TV Service

EXPWAY Electronic Service Guide (ESG) Solution Selected by Telecom Italia to Deploy its Mobile TV Service

PARIS, September 8/PRNewswire/ -- EXPWAY, the world's leading provider of content and service
management software solutions, proudly announces the deployment by Telecom
Italia of FastESG(TM), its Electronic Service Guide solution for Mobile TV.

Telecom Italia has selected EXPWAY FastESG(TM) solution to
promote the services and contents available on its newly deployed Mobile TV
service. This deployment confirms EXPWAY's leadership in the provision of ESG
solutions compliant to the DVB IPDC standard over DVB-H networks. Italy is
the first country to deploy DVB-H services on a large-scale commercial basis.

By driving subscribers to access, order, view and interact
with content relevant to them, EXPWAY FastESG(TM) platform is at the heart of
Telecom Italia's service. The Electronic Service Guide leverages on what is
most valuable in a mobile TV service: the content broadcast.

"Telecom Italia was looking for a full-specification ESG, and
our FastESG(TM) solution fulfilled this requirement perfectly," said Antoine
Weil, EXPWAY CEO. "We support Telecom Italia Mobile TV services' offering and
enable an end-to-end interactive solution from the content provider to the
user".

Compliant with the DVB IPDC specifications, the standard for
convergence of broadcast and mobile services, EXPWAY FastESG(TM) solution
places the Electronic Service Guide at the crossroad of revenue opportunities
for Mobile TV operators. Integrated into the network and into mobile phones,
the Electronic Service Guide software solution is the single gateway to
enable seamless access to radio and TV channels and on-demand programs over
mobile networks.

EXPWAY solution interfaces with conditional access systems,
broadcasting transmission equipments, and is integrated into a wide range of
consumer electronic devices.

About EXPWAY

EXPWAY is a leading provider of end-to-end content & service
management solutions over mobile broadcast, mobile telecom and Broadband IP
networks. EXPWAY standard-based software solutions include FastESG(TM), the
ESG solution dedicated to Mobile TV and based on DVB IPDC specifications for
DVB-H, FastEPG(TM), EPG solution dedicated to IPTV and based on DVB-IPTV and
TV-Anytime specifications, and Interactive Services such as betting, voting
and advertising.

FastESG(TM) was the first DVB IPDC compliant solution ever
deployed commercially. EXPWAY solutions interface with multiple CAS and DRM
systems and are already deployed or market-tested by Telecom and Broadcast
Operators in Italy, France, Germany, Sweden, Japan, as well as integrated by
handset, STB and TV set manufacturers worldwide. Founded in 2000, the
privately-held company is headquartered in Paris, France. For more
information, go to: www.expway.com

Source: EXPWAY

Contact: Marie-Vincente Pasdeloup, Communications Director, Tel: +33-1-44-54-33-98, mvp@expway.com

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