Nokia and Vietnam Multimedia Corporation Announce First Live DVB-H Mobile TV Service Launch for Asia Pacific
Nokia and Vietnam Multimedia Corporation Announce First Live DVB-H Mobile TV Service Launch for Asia Pacific
Among First Nokia Commercial Deals Worldwide, Vietnam Multimedia Corporation DVB-H Roll-Out to Deliver Mobile TV Services by end-2006
ESPOO, Finland and HO CHI MINH CITY, Vietnam, September 8/PRNewswire-FirstCall/ -- Global mobility leader Nokia (NYSE: NOK) and Vietnam Multimedia
Corporation (VTC) today announced a jointly-inked deal to launch commercial
mobile broadcast TV services based on Digital Video Broadcast-Handheld
(DVB-H) technology in two key Vietnamese cities by end-2006.
The agreement, Nokia's first commercial mobile TV service rollout in the
Asia Pacific region, is also among the first of Nokia's commercial rollouts
globally. Nokia is currently spearheading several trials in Asia Pacific,
Europe and North America countries.
VTC, Vietnam's leading national broadcaster and operator in digital
broadcasting, will make available its mobile PayTV services to consumer
subscribers in Hanoi and Ho Chi Minh City by end-2006. Consumers in both
cities will be able to enjoy seven digital TV channels as well as a
video-on-demand service from a catalog of selected titles offered by VTC. The
service is available on Nokia's Nseries DVB-H enabled multimedia devices,
delivered by the Nokia N92 which will make its debut in Vietnam for this
purpose.
Le Doan Quan, Director, VTC mobile TV company said: "The open technology
platform solution provided by Nokia resonates with VTC's vision of increasing
choice and participation for consumers and other technology providers. Nokia
implementation uses the OMA DRM approach for services and content delivery
protection thus enabling many additional possibilities such as delivery of
ringtones, logos, music, videoclips, games and large file applications, in
addition to the ordinary TV programmes. This equips VTC with a cost-effective
and future-proof platform for driving the development of the vibrant
multimedia ecosystem in Vietnam."
Jawahar Kanjilal, Director, Experiences, Nokia Multimedia Asia Pacific
said: "We are delighted to be part of this great development in Vietnam. This
marks the beginning of exciting times in the Asia Pacific broadcasting
industry, bringing digital television to consumers' pockets and ushering in a
new era of personal interactive entertainment. The Nokia N92 multimedia
computer will be a key element of this consumer offering, and we look forward
to the continuing development of mobile TV services in the region."
Under the agreement, Nokia and VTC are committed to jointly propel the
consumer adoption of mobile entertainment services in Vietnam. After taking
mobile TV services commercial in Hanoi and Ho Chi Minh in 2006, VTC plans to
extend the coverage to a national level over a two-year period.
DVB-H is a robust broadcast-to-mobile technology which provides excellent
reception of the ordinary television broadcasting in digital format on mobile
phones and television screens mounted on-board public and private means of
transportation. DVB-H was chosen based on its merit to support mobility,
efficient power management, and DVD quality audio and video services without
disturbance.
In the Asia Pacific, Nokia spearheaded several mobile TV technology
showcases in countries such as Singapore (with Mediacorp & M1), Malaysia
(Astro & Maxis), as well as in India and Taiwan. As an industry leader, Nokia
also participated in many industry-wide events demonstrating simulcast mobile
TV content together with players in the media and entertainment industries.
In Australia, Nokia is also in the midst of a DVB-H trial first started last
July 2005 with the Bridge Networks & Telstra consumers in Sydney. In Europe,
Finland, Digita, supported by Nokia, has been awarded an operator license and
is working to debut DVB-H mobile TV services soon. Italy has also launched a
DVB-H service, while many other regions in the world are expected to follow
suit with the commercialization activity once their own trials are concluded.
Notes to the editors
DVB-H technology enables the TV service you are familiar with at home to
be broadcast to your mobile device. DVB-H provides a superior end-user
experience in the mobile environment with excellent picture and reduced
battery consumption. Up to 50 TV channels can be delivered with low cost,
over one network. With extensive pilots of broadcast mobile TV currently
taking place across the globe, involving leading broadcasters, mobile
operators, broadcast network operators and handset manufacturers, the market
for commercial broadcast services is expected to grow throughout 2006.
What is Mobile TV Broadcasting?
Mobile TV Broadcasting allows the user to watch their favourite TV
programmes such as dramas, news, music, sports and documentaries on their
mobile device. The service works by receiving a digital TV broadcast signal
optimized for mobile devices from the air in much the same way as televisions
at home do. Channel guides will also be broadcast allowing users to keep
abreast of the latest programmes on air. Broadcast Mobile TV is not the same
as a streaming video service over 3G or GPRS where each recipient gets a
separate copy of the program stream. Rather, one simultaneous TV stream can
be received at any time by any number of users enjoying high picture quality
and low battery power consumption.
More information about Mobile TV can be obtained from
www.nokia.com/mobiletv.
About VTC
Vietnam Television Technology Investment and Development Company (VTC) is
the leading and sole state-owned enterprise under Vietnam Television. It was
established in 1996 as a result of the amalgamation between VTC's
predecessor, Intedico, with two other companies (Telexim and Ratimex) and is
now the principal provider of and investor in television and radio equipment
and technology for the whole country. VTC prides itself on employing more
than 4000 people with Master and Ph.D degrees, the rest having B.Sc and
Associate Diplomas, and is working towards achieving the strategic goal of
Vietnam Television:
The Vietnam Television Technology Investment and Development Company
(VTC) has received permission from the Government Office to provide DVB-T
broadcast services nationwide. VTC has piloted broadcasting local and
international DVB-T programs for three years, now the station to broadcast to
all 40 Vietnamese provinces and cities.
About Nokia
Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to
each other and the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and solutions for imaging,
games, media and businesses. Nokia provides equipment, solutions and services
for network operators and corporations.
www.nokia-asia.com
www.nokia.com
Source: Nokia
Media Enquiries: Vietnam Television & Technology Investment & Development Company (VTC), Tel. +84-4-943-3409 and +84-4-822-7395 , Mobile +84-913-232-538 , E-mail: support@vtc.vn, www.vtc.vn; Nokia, Asia Pacific , Communications, Annette Pau, tel. +65-6723-2439 / Teresa Chang, tel. +65-6723-1571, E-mail: communications.apac@nokia.com; Nokia, Vietnam, Nguyen Quyet-Thang, tel. +84-8824-5123, E-mail: quyet-thang.nguyen@nokia.com
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