Una Vez Mas Adds Azteca America Over-the-Air Station in El Paso

Una Vez Mas Adds Azteca America Over-the-Air Station in El Paso

- KEPA TV 42 Is Added to Existing Time Warner and DirecTV Carriage in El Paso -

LOS ANGELES, Sept. 14 /PRNewswire/ -- Azteca America is pleased to announce the launch of KEPA, channel 42 in El Paso, Texas, this week.

The station fills out coverage in the 15th-largest Hispanic demographic metropolitan area (DMA), where station affiliate group Una Vez Mas announced Time Warner and DirecTV carriage earlier this year.

The DMA represents over 200,000 Hispanic television households and has the highest proportion of Hispanic residents of any top 30 Hispanic market after Brownsville/McAllen.

"With a community that is over 70% Hispanic and overwhelmingly of Mexican descent, it gives us great pride to have our signal available for free television in El Paso," said Luis J. Echarte, Chairman of Azteca America. "This is a great way to kick off Hispanic Heritage Month."

"El Paso is a prosperous and thriving community which has become the focal point of $20 billion in trade between the United States and Mexico. Many El Paso residents are already familiar with and trust the Azteca brand. We are delighted to be serving this key Texas market and becoming part of El Paso's future," said Randy Nonberg, President and COO of Una Vez Mas. "This completes an important part of our distribution in El Paso, and is another example of our commitment to this community."

About Azteca America

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 52 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque, San Diego, Fresno-Visalia, El Paso, Denver, Orlando, Philadelphia, Tampa, Washington DC, Austin, Las Vegas, Boston, Atlanta, Tucson, Corpus Christi, West Palm Beach-Ft. Pierce, Seattle, Hartford, Bakersfield, Portland, Salt Lake City, Monterey-Salinas, Laredo, Naples-Ft. Myers, Colorado Springs, Odessa, Palm Springs, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, New Orleans, Boise, Omaha, Victoria, Chattanooga, Twin Falls and Charleston.

Visit: http://www.aztecaamerica.com/

Azteca America is a Grupo Salinas Company. Visit: http://www.gruposalinas.com/

About Una Vez Mas:

Founded in 2002 and headquartered in Dallas, Una Vez Mas is Azteca America's largest affiliate group, currently operating stations in 19 U.S. markets, including Albuquerque (KQDF 25), Austin (KADF 20), Amarillo (KTXD 43), Atlanta (WUVM 4), Corpus Christi (KYDF 64), Dallas (KODF 26), McAllen-Brownsville (KNDF 57-KBDF 64), Las Vegas (KHDF 19), Phoenix (KPDF 41), San Antonio (KVDF 31), Santa Barbara (KZDF 8), Tampa (WXAX 26), Tucson (KUDF 14) and Victoria (KBGS 51). The company's current station line-up delivers over 20% of the total U.S. Hispanic buying power.

Visit: http://www.uvmtv.net/

Azteca America Media Contact:
Daniel McCosh
011 (5255) 1720-0059
dmccosh@aztecaamerica.com

Una Vez Mas
Nora Crosby
214 754 7008
noracrosby@uvmtv.com

Source: TV Azteca, S.A. de C.V.

CONTACT: Daniel McCosh, Azteca America, +011-52-55-1720-0059, or
dmccosh@aztecaamerica.com; or Nora Crosby, Una Vez Mas, +1-214-754-7008, or
noracrosby@uvmtv.com

Web site: http://www.tvazteca.com.mx/

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