MAC Viva Glam VI Campaign

MAC Viva Glam VI Campaign

Featuring: Debbie Harry, Eve,
Lisa Marie Presley & Dita Von Teese

Wednesday, Sept. 6th Thursday, Sept. 7th
2:45pm - 3:15pm Eastern 3:30am - 4:00am Eastern
(11:45am - 12:15pm Pacific) (12:30am - 1:00am Pacific)
IA-6, Trans. 5 (C-Band) IA-6, Trans. 17 (C-Band)
D.L. Freq: 3800 V D.L. Freq: 4040 V

Thursday, Sept. 7th
10:30am - 11:00am Eastern
(7:30am - 8:00am Pacific)
IA-6, Trans. 5 (C-Band)
D.L. Freq: 3800 V

Trouble # for all feeds: (646) 336-7977

WHO: Debbie Harry, Eve, Lisa Marie Presley and Dita Von Teese have
been appointed the new spokespeople for the MAC Viva Glam
VI campaign.

Party guests include Lil' Kim, Christina Aguilera, Nas,
Kelis, Petra Nemcova, Maggie Rizer, Narcisco Rodriguez,
Roberto Cavalli, Nina Garcia and other surprise guests.

WHAT: Viva Glam VI Lipstick and Lipglass, available starting
September 6th, are the primary fund-raising products in which
100% of the sales are donated to people living with HIV/AIDS.

Since its inception in 1994, Viva Glam lipsticks (Viva Glam 1
through 5) have raised more than $70 million-approximately 5
million lipsticks -- positioning the MAC AIDS Fund as one of
the most significant corporate supporters in the fight
against HIV/AIDS. According to Funders Concerned About AIDS
(2005 report), the charity is the top corporate US grant
maker in the fight against HIV/AIDS, behind four of the
largest pharmaceutical companies. Not stopping there, the
fund will announce the largest grant initiative in its
history, totaling $6 million.

MORE: The MAC AIDS Fund provides vital support to men, women and
children living with HIV and AIDS. Proceeds are distributed
to organizations worldwide that provide direct care services
and daily essentials to those afflicted with the virus, as
well as offering education, awareness and prevention programs
and support the elimination of prejudice and discrimination
against HIV/AIDS-affected individuals. For more information,
log on to www.macaidsfund.org.

B-ROLL: Feed 1: Behind-the-scenes of the ad campaign with each
celebrity spokeswoman; soundbites with Debbie Harry, Eve,
Lisa Marie Presley, Dita Von Teese and John Demsey, Chairman
of the MAC AIDS Fund; press conference; Viva Glam product
shots and City Hall.

Feeds 2 & 3: Include Feed 1 as well as celebrity party
footage.

For more info/hardcopy tape contact Robin Applebaum, Dogmatic, 646.336.7977,

robin@dogmatic.com

PRNewswire -- Sept. 6

Source: MAC

Web site: http://www.macaidsfund.org/

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