B-Boy Championships - World Finals

B-Boy Championships - World Finals

LONDON, September 6/PRNewswire/ --

- "The Greatest B-Boy Battle - The Ultimate Stage"

- PlayStation(R)

From inception to inspiration...

In 1996 a small underground hip-hop event was launched at London's
Shepherds Bush Empire. Its aim was to put a much needed spotlight on the
effect and reach of b-boy culture by showing the art of battle between b-boy
crews. With a rare UK appearance from b-boy icon Crazy Legs promised and live
performances by the UK's very own London Posse and one of Philly's finest,
Schoolly D, a crowd of hip-hop heads and old skoolers packed the venue to
witness the birth of the U.K B-Boy Championships and a ever developing
relationship with Sony Computer Entertainment. The vibe, combined with the
genuine emotion of the almost forgotten heroes of the scene and the amazing
spectacle, set in motion a tidal wave of breakin' fever and b-boying's second
coming!

The PlayStation U.K B-Boy Championships has established itself as one of
the worlds greatest Hip-Hop events, with national qualifiers in Japan, Korea,
USA & Europe. The Championships features the best Solo Breakers, Poppers,
Lockers and the greatest B-boy Crews from across the world. It also plays
host to some of the most exciting Hip-Hop artists to visit the UK. The
Championships is easily the most eagerly anticipated event in the Hip-Hop
calendar.

And if sponsoring the event itself for the last 11 years wasn't enough,
PlayStation's affiliation with the UK B-Boy Championships has finally led to
the creation of a new game, B-Boy(TM). Developed by FreeStyleGames, in
collaboration with Crazy Legs and DJ Hooch, B-Boy is due for release in
September 2006 on PlayStation Portable (PSP) and PlayStation 2.

B-Boy the game uses a dynamically controlled fighting system to help you
battle the best b-boys on the planet and even features scenes from the UK
B-Boy Championships within it. In "B-Boy Life" mode, players build up a crew
and battle against real-life superstar b-boys including in-game and real-life
host Crazy Legs.

Carl Christopher from PlayStation commented: "Over the many years of
sponsorship, we have talked about taking the inspiration from the
Championships to create a B-Boy game. Now it's here, we are all excited. This
games comes with all the authenticity of b-boy culture, featuring the top
b-boys from the around the world, and the dynamic game play we always
dreamed of, enjoy!"

Sony Ericsson is also now heavily committed to the Championships after
becoming involved last year. The association with the b-boying stems from
Sony Ericsson's ability to allow music to be carried anywhere and anytime
through the stylish Walkman(R) range of handsets, and the diverse urban
culture of the b-boys perfectly encapsulates this distinct approach to music
and fashion.

Sony Ericsson is soon to launch/has recently launched the W710i handset,
which will feature at the Championships, enabling physical performance to be
measured whilst listening to your favourite music on the move, the perfect
accessory for budding inner-city sports addicts.

"THE MOST INCREDIBLE THING YOU WILL SEE THIS YEAR"

This year's competition staged annually at London's Brixton Academy, will
be held over two days on Saturday 7th & Sunday 8th October, watched by a
capacity crowd of 10,000 people!!

Additional UK info:

Mouse

Coming from a diverse streetdance background, Ereson 'Mouse' Catipon
started bboying when he moved to Manchester, England in 1996 from the
Philippines. The winner of numerous solo bboy titles, Mouse's name has gained
international respect as the forerunner of the UK breaking scene. Mouse has
qualified for next years Redbull BC One to be held in Brazil and was a
finalist at the Hip Hop Challenge in Germany earlier this year losing to
Korea's amazing Hong 10. He is also one of the characters from the all new
PS2 & PSP game 'B-Boy'.

Steady

From Jamaican heritage, Steady started breaking as a cheeky kid from
Derby in the 80s during the first wave of b-boys. He is one of the few
originals from his generation to have maintained the dance through the years
and has helped to revive the scene in the UK, introducing numerous kids to
b-boying. Now, at his peak, his energy and entertaining showmanship make him
not only one of the UK's finest breakers but also an incredible performer.
Steady is the current world record holder for the most windmills.

Hooch Events Presents...

PlayStation(R)
U.K B-BOY CHAMPIONSHIPS - WORLD FINALS
'2 days of Awesome Dance Kombat'
7th & 8th October 2006, Carling Academy Brixton, London.

Tickets in advance: GBP18.50 day tickets or GBP30.00 weekend ticket

Available from;

www.bboychampionships.com
www.ticketweb.co.uk (08700-600-100)
www.ticketmaster.co.uk (0870-534-4444)

For all the stats & information on who's battling, check the website:
www.bboychampionships.com

DAY 1 SATURDAY 7TH OCT:

6PM TIL 11PM
HOSTED BY HIP-HOP LEGENDS
CRAZY LEGS (Rock Steady Crew)
& AFRIKA ISLAM (Universal Zulu Nation)

WORLD SOLO POPPING BATTLE

8 of the most amazing Poppers will battle to see who has the 'illest
skillz'!

BIG DADDY KANE - LIVE

A True Hip-Hop Legend, Big Daddy Kane takes to the Academy stage, to
deliver his sure-fire set of Hip-Hop classics!

B-BOY GAME BATTLE

Showcase battle, Featuring the stars of the new PlayStation 'B-BOY' game!

WORLD SOLO B-BOY BATTLE

16 of the world's most incredible breakers battle 1-on-1 to establish who
is the supreme b-boy!

On The Wheels Of Steel

(UK) DJ RENEGADE (Extended Players/Funkin'Pussy)
(USA) DJ SKEME (Rock Steady Crew)
(HOL) DJ CUT NICE (I.B.E/Dutch B-Boy)
(UK) DJ SHORTEE BLITZ (Extended Players/Kiss100FM

DAY 2 SUNDAY 8TH OCT:

6PM TIL 11PM
HOSTED BY HIP-HOP LEGENDS
CRAZY LEGS (Rock Steady Crew)
& AFRIKA ISLAM (Universal Zulu Nation)

WORLD 2 ON 2 LOCKING BATTLE

4 pairs of the worlds best Lockers from Japan, France & USA will battle
to see who has the true-skool funk!

BEATBOX BATTLE

2 of the dopest beatboxers go head to head in a heavyweight human
soundclash!

WORLD CREW BATTLE

The Greatest crews on Earth clash on the ultimate stage!

On The Wheels Of Steel:

(UK) DJ RENEGADE (Extended Players/Funkin'Pussy)
(USA) DJ SKEME (Rock Steady Crew)
(HOL) DJ CUT NICE (I.B.E/Dutch B-Boy)
(UK) SHORTEE BLITZ (Extended Players/Kiss100FM)

WWW.BBOYCHAMPIONSHIPS.COM

Source: PlayStation B-Boy Championships

For information about the UK B-Boy Championship contact: Dean Ricketts at The Watch-Men Agency Tel: +44-(0)20-7243-0171, Email: dean@thewatchmenagency.com

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