Badgley Mischka Announces Sharon Stone to Star in Its New Advertising Campaign

Badgley Mischka Announces Sharon Stone to Star in Its New Advertising Campaign

NEW YORK, Sept. 6 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON) (the "Company" or "Iconix") announced today that Academy Award(R)-nominated actress Sharon Stone, famous for her work in Basic Instinct, Catwoman and Casino and a star of the upcoming film Bobby, will appear in its Badgley Mischka(R) brand's new advertising campaign. The campaign will debut in October issues of magazines including Vogue, Elle and InStyle among others. The ads follow the hugely successful launch campaign of last season featuring Ashley Olsen and Mary-Kate Olsen.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060906/NYW066-ahttp://www.newscom.com/cgi-bin/prnh/20060906/NYW066-b )

Ms. Stone commented, "I've known Mark and James for many years ever since they brought their gorgeous gowns to my house and spread them all over my living room. Since then, I've always thought of wearing their dress like going to a great party -- they're fun, elegant and intricately detailed."

Mark Badgley and James Mischka, stated, "We were thrilled to work with Sharon again and continue our relationship. Our collection represents Hollywood glamour with a modern twist and Sharon epitomizes this look. We have dressed Sharon many times and working with her on this campaign and combining our visions was an incredible experience. We are delighted with the results."

Commenting on the creative concept, Dari Marder, Creative Director, stated, "Pairing a sexy icon like Ms. Stone against a lavish Hollywood backdrop created the sense of dramatic glamour that Badgley Mischka is known for."

Shot in Hancock Park in Los Angeles, the gowns are set against a backdrop of the luxurious former estate of Dorothy Chandler, the legendary philanthropist who is credited with rejuvenating the performing arts in Los Angeles. The estate has played host to four presidents including President John F. Kennedy, Jr. and is filled with celebrated artwork, some of which is featured in the campaign.

Ms. Stone is featured wearing six looks from the Couture Collection in the campaign which was created by Iconix's in-house marketing team. The looks include Deanna, a black shirred countessa gown, Agatha, a black/amethyst scarf and ribbon gown and Augusta, a ruby crinkled organza and velvet tango gown.

The ads were photographed by world renowned photographer Gilles Bensimon, who has worked with Ms. Stone previously. After completing the creative shoot, Bensimon shot a portrait of Ms. Stone and her three sons, including her newly adopted baby boy.

Ms. Stone is also noted for her many philanthropic efforts including her work with amFAR, and along with her sister, Kelly Stone, established Planet Hope, an organization that provides medical care as well as counseling to homeless and abused children and their families. Badgley Mischka, in support of Ms. Stone and Planet Hope, has committed $100,000 to Planet Hope's worthy mission.

Badgley Mischka has been hailed by Vogue as among the "Top 10 American Designers" and their designs appeal to a range of women, including celebrities Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker, Ashley Judd and have dressed the First Daughters, Barbara and Jenna Bush for the Inaugural Ball. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.

Iconix Brand Group, Inc., is in the business of marketing and licensing the CANDIE'S(R), BONGO(R), BADGLEY MISCHKA (R), JOE BOXER(R), RAMPAGE(R), MUDD (R) and LONDON FOG (R) trademarks on a variety of apparel and fashion products. Through its wholly owned subsidiary, Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market retailers. For investor information please visit the corporate Web site at http://www.iconixbrand.com/.

For more information on Planet Hope, please visit http://www.planethope.org/. Planet Hope has helped tons of thousands of families from around the world. Planet Hope programs have been able to offer gratis medical and dental care, new clothes for kids, counseling and image makeovers for homeless women and women that have been victims of domestic violence at our annual summer camp. Planet Hope's mission of providing hope for a better life has made a tremendous difference to thousands of homeless and abused children and their families.

Contact: Tara Taff
Public Relations Manager
Iconix Brand Group, Inc.
212.819.2066

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060906/NYW066-a
http://www.newscom.com/cgi-bin/prnh/20060906/NYW066-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN9-10
PRN Photo Desk, photodesk@prnewswire.com
Source: Iconix Brand Group, Inc.

CONTACT: Tara Taff, Public Relations Manager of Iconix Brand Group,
Inc., +1-212-819-2066

Web site: http://www.iconixbrand.com/
http://www.planethope.org/

-------
Profile: intent