KONKA TV Built-in DVB-T Shines at IFA Berlin

KONKA TV Built-in DVB-T Shines at IFA Berlin

Implementation of European Strategy Accelerates

SHENZHEN, China, Sept. 22 /Xinhua-PRNewswire/ -- At IFA Berlin, held from September 1 to 6, KONKA, China's top consumer electronics enterprise, exhibited its whole series of new products including TV sets, mobile phones, set-top boxes and car audio/radios, which attracted great attention from exhibitors and visitors home and abroad.

(Logo: http://sz-web.eicp.net/konka )

With the similar reputation as the top international trade show CES, IFA has a history of over 80 years and has become one of the best venues where various consumer electronics from around the world can be exhibited and exchanged. Mr. Guohe Yang, general manager of the international business division of KONKA group, told journalists that it's the third time KONKA attended IFA. Compared to last time, the booth area was almost doubled and several new product lines such as set-top boxes and mobile phones were added to the display.

Journalists found that the exhibited items KONKA focused on this time were high-tech products, including digital TVs, flat panel TVs and slim mobile phones, which accounted for more than 80% in total. In addition, several types of slim CRT TVs and wide screen CRT TVs shown also drew attention from potential purchasers. Especially the new set-top box with DVD function and super slim mobile phone D163, which won the IF design award, representing the most advanced R&D capabilities of China's consumer electronics industry.

Yang said that the TV set with built-in DVB-T met European digital TV standards and is the hit product of KONKA, including flat panel TVs with "Flying Engine II" and several CRT types. DVD players and set-top boxes exhibited were also developed based upon European digital TV standards and reached international advanced technology levels. Yang said, "Digital TVs will be our hit product to further expand our European market share. We hope that, through the IFA platform, European customers will have a better understanding of KONKA, trusting KONKA's products and brand."

IFA has become the bridgehead of Chinese consumer electronics enterprises wishing to enter the EU market. Although many trade barriers against Chinese color TVs were set up by the EU recently, Chinese enterprises have reached smooth water and have seen increasing numbers of orders. Last year, KONKA won the bid to export 30,000 units of TV sets purchased by Carrefour HQ in France, which can be seen as the first time Chinese TV enterprises powerfully disembarked on the EU. With completion of a production base in Eastern Europe and further implementation of its global strategy, KONKA has successfully broken through antidumping barriers set up by the EU. Relying on increasingly powerful R&D capabilities and advantages of global manufacturing, KONKA is gradually accelerating its European strategy.

It is reported that by the first half year, KONKA has established stable cooperating relationships with more than ten top large-scale electronics chain stores, hypermarkets and department stores. The KONKA European branch has already been officially set-up. In just the first half year, KONKA has realized a 62% growth in overseas business and it is believed that IFA will be a promoter for KONKA to continuously increase its European business.

It can be predicted that, with the elevating status of Chinese brands in the global market, Europe and America will be the main battlefields for overseas competition of Chinese consumer electronics enterprises.

Source: KONKA

CONTACT: Mr. Ian Cai of Overseas Marketing Dept., +86-755-2660-8866,
caihui@konka.com

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