JOHNSON'S(R) Joined by Female Vocalist of the Year Sara Evans on New Charitable Campaign to Nurture Women Across the Country

JOHNSON'S(R) Joined by Female Vocalist of the Year Sara Evans on New Charitable Campaign to Nurture Women Across the Country

Country Music Star and 'Dancing with the Stars' Contestant Sara Evans to Unveil Nurture Nooks in Women's Shelters

SKILLMAN, N.J., Sept. 22 /PRNewswire/ -- JOHNSON'S(R), the skincare expert dedicated to nurturing women body and soul, launches the "Nurturing Lives" campaign to deliver care to women who are living in shelters across the country, a growing segment of the U.S. population whose physical and emotional well-being often gets overshadowed by more immediate needs. As part of this effort, JOHNSON'S(R) teamed up with Female Vocalist of the Year (Academy of Country Music), multi-platinum recording artist, and contestant of the hit ABC series "Dancing with the Stars" Sara Evans, on a program to create "Nurture Nooks" in women's shelters. These nurture nooks are soft and soothing sanctuaries where shelter residents can relax, listen to music and rejuvenate.

Known for nurturing women through her music, Evans will unveil the first nurture nook at Beyond Shelter, a service and housing agency in Los Angeles that empowers women to reclaim control of their lives. While simultaneously helping women attend to their needs for housing, medical care, food and clothing, organizations like Beyond Shelter also aim to provide environments where they can work on their self-esteem.

"As a busy mom, wife and performer, it can be hard for me to set aside time to recharge," says Sara Evans. "Yet, I know that this sentiment is even truer for women who are displaced and living in shelters. I've been a huge fan of JOHNSON'S(R) products and it is especially exciting for me to work with the brand on this program to bring a bit of nurturing to the lives of women who are in need."

Sara Evans is a natural choice to represent JOHNSON'S(R) SOFTLOTION(TM) and SOFTWASH(TM). "With her grace, beauty and caring-nature, Evans truly personifies the JOHNSON'S(R) woman, and we are thrilled to partner with her on this important initiative to nurture women in shelters," says Bryant Ison, Product Director, Marketing at JOHNSON'S(R). "Psychologists have recognized that it's important to help women in shelters regain confidence and rebuild their sense of self. One way of helping them is by pampering them -- body and soul. JOHNSON'S(R) is proud to support these shelters and give them a space that helps women feel cared for."

About JOHNSON'S(R)

JOHNSON'S(R) has launched a clinically proven body care line specifically designed for adult women. Women nationwide will be able to nurture their skin with the newest members of the JOHNSON'S(R) family, JOHNSON'S(R) SOFTLOTION(TM) Nourishing Renewal Lotion and SOFTWASH(TM) Nourishing Care 24 Hour Moisture Wash. Only JOHNSON'S(R) best understands the difference between baby and adult skin and can offer scientific proof behind improving adult skin and restoring it to nurtured baby softness.

The new and upgraded SOFTLOTION(TM) and SOFTWASH(TM) products will be available beginning September 2006 at most food, drug and mass market stores. The JOHNSON'S(R) clinically tested and upgraded SOFTLOTION(TM) and SOFTWASH(TM) lines include:

* 24 Hour Moisturizer and 24 Hour Moisture Wash
* Extra Care Healing Lotion, Extra Care 24 Hour Moisture Wash, and Extra
Care Healing Hand Cream
* Calming Lotion and Calming 24 Hour Moisture Wash
* Creamy Moisturizing Oil

Johnson & Johnson Consumer Products Company, division of Johnson & Johnson Consumer Companies, Inc., develops and markets baby care, wound care and skin care products that address the needs of the consumer and health care professionals and incorporate the latest innovations. The portfolio includes heritage brands JOHNSON'S(R) Baby and BAND-AID(R) Brand Adhesive Bandages as well as leading skin care brands such as AVEENO(R) and CLEAN & CLEAR(R).

CONTACT: Edwige Buteau
(212) 994-7517
edwige.buteau@rfbinder.com

Source: JOHNSON'S

CONTACT: Edwige Buteau, +1-212-994-7517, edwige.buteau@rfbinder.com, for
JOHNSON'S

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