Energizer Announces Support of Music Rising at Special Pre-Performance of ESPN's Monday Night Football at the Louisiana Superdome
Energizer Announces Support of Music Rising at Special Pre-Performance of ESPN's Monday Night Football at the Louisiana Superdome
Company Teams Up With Rhapsody to Offer Exclusive Downloads of Live Performance by U2 and Green Day on Monday, September 25, 2006
ST. LOUIS, Sept. 21 /PRNewswire-FirstCall/ -- Energizer announced today its support of Music Rising and the pre-game performance at the first professional event to be held at the Louisiana Superdome since Hurricane Katrina hit in 2005. Furthering the company's commitment to supporting the region which is so rich in musical tradition and heritage, Energizer will team with Real Networks' Rhapsody in offering an exclusive opportunity to download the live performance at the ESPN Monday Night Football Pre Game performance on Monday, September 25 at the Louisiana Superdome.
The Music Rising pre-game performance will be an unforgettable musical experience when two of rock's most sought after bands, U2 and Green Day, perform their rendition of "The Saints Are Coming." The download via Rhapsody.com will be available that evening with all proceeds going directly to Music Rising and its Phase II initiative. Music Rising was formed in November 2005 by U2's The Edge, producer Bob Ezrin and Gibson Chairman and CEO Henry Juszkiewicz. Its first phase aided over 2,000 professional musicians to date. Phase II of Music Rising will focus on aiding churches and schools by replacing the lost or destroyed instruments from the hurricane disasters. Music Rising is administered by The Gibson Foundation.
Energizer is committed to keep the music going in New Orleans, a city known for its rich music history, through a $50,000 donation to Music Rising. Energizer has supported the victims of Hurricane Katrina since the disaster happened and continues their support as the online presenting sponsor of this unique download opportunity.
In addition to the download, fans will have a chance post-event to bid on the first Epiphone Music Rising guitar produced which features the artwork seen on the t-shirt worn by U2's The Edge at the Grammys. Epiphone, a Gibson brand, is producing a limited quantity of these guitars for sale through Musicians Friend ( http://www.musiciansfriend.com/ ). All proceeds will go directly to Music Rising. The Music Rising Epiphone guitar ( http://www.epiphone.com/ ) featured in the Energizer-Rhapsody auction will be the same guitar autographed by The Edge personally on the field during rehearsal for the pre-game performance. Energizer will match the winning bid of the Music Rising Epiphone guitar up to an agreed amount.
"We are honored to support this region along side with Music Rising," said Michelle McPherson, Energizer(R) e2(R) Titanium Technology(R) brand manager. "Music is an important part of our culture and is the driving force behind the Energizer e2 Titanium Technology battery platform which vows to keep the music going through New Orleans and across the country."
Energizer e2 Titanium Technology is the battery made for music devices - proven to be the best performing AA alkaline battery in CD Players and AAA alkaline battery in MP3 Players*, and has spent the year keeping the music going for underground, hip hop, punk rock, alternative and new artists across the country.
To download the exclusive Music Rising track The Saints are Coming, visit http://www.rhapsody.com/musicrising . All proceeds from the download will go to Music Rising ( http://www.musicrising.org/ or http://www.gibsonfoundation.org/ )
Additional information on Energizer(R) e2(R) Titanium Technology(R) batteries can be found at http://www.energizer.com/ .
* Based on the ANSI Digital Audio test.
Energizer(R) e2(R) Titanium Technology(R) batteries provide longer lasting power in high-tech devices**. They are manufactured by St. Louis, Mo.-based Energizer Holdings, Inc. (NYSE:ENR), one of the world's largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power. In addition, Energizer is the parent company of Schick-Wilkinson Sword, the second largest manufacturer of wet shave products in the world. Visit http://www.energizer.com/ for more information.
**vs. Energizer MAX, in average of industry standard tests
For more information:
Kate Manfull, 314-552-6715
kmanfull@webershandwick.com
Jackie Burwitz, 314-985-2169
JacquelineE.Burwitz@energizer.com
Source: Energizer Holdings, Inc.
Contact: Kate Manfull, +1-314-552-6715, or kmanfull@webershandwick.com ,
for Energizer, or Jackie Burwitz of Energizer, +1-314-985-2169, or
JacquelineE.Burwitz@energizer.com
Web site: http://www.energizer.com/
http://www.musiciansfriend.com/
http://www.epiphone.com/
http://www.rhapsody.com/musicrising
http://www.musicrising.org/
http://www.gibsonfoundation.org/
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