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Tuesday, September 05, 2006

CBS SportsLine's New 'GameCenter' Headlines NFL Coverage

CBS SportsLine's New 'GameCenter' Headlines NFL Coverage

'Come at noon, stay until midnight!'

Introducing CBS Games' 'Trivia Tower' and CBS SportsLine's 'Heads Up Fantasy Football'

FORT LAUDERDALE, Fla., Sept. 5 /PRNewswire/ -- CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media, today announced plans for completely redesigned live game coverage of the NFL that will bring fans even more real-time game information in a lightning-fast, tightly packaged presentation serving both the TV viewer and CBS SportsLine's rabid fantasy football audience.

CBS SportsLine's revamped "GameCenter" headlines their NFL coverage and is a must for fans and fantasy football players around the world. The GameCenter allows fans to follow a game of their choice in real-time with play-by-play accounts, live game ("glog") commentary and all the statistics they crave.

Wrapped around the feature game coverage are scores at a glance, allowing fans to follow all the NFL action from across the league in real-time with play-by-play updates and game alerts. Additionally, CBS SportsLine Fantasy Football participants can use the GameCenters to track all of their fantasy football leagues with live scoring updates.

"The fan experience on NFL Sundays will always be centered around watching the games on television. However, the recent explosion of always-on broadband, home networking and portable computing devices provides 85% of CBS SportsLine's audience the ability to simultaneously watch TV and go online," said Steve Snyder, General Manager of CBS SportsLine. "Historically, we've catered to the stats hungry TV viewer, the displaced fan and the fantasy football audience. This year, we're adding offerings so that the huge crowd visiting CBS SportsLine during game time can enhance their overall Sunday football experience with more than quick, comprehensive information but by interacting and actively competing with anybody and everybody else on the site. As soon as we harness the energy of our audience, both TV and online, it's going to be very active and a lot of fun."

In addition to live game coverage of all of the NFL action, CBS SportsLine's new Sunday GameCenter will encourage fans to interact and compete head-to-head with one another in two exciting new offerings:

Trivia Tower: Think you know sports and all the latest on the NFL? CBS SportsLine's Trivia Tower gives fans the chance to prove it. Trivia Tower pits fans against one another in a bracket-like heads up elimination showdown of sports knowledge where your competitive life is constantly renewed. Each Trivia Tower level is five questions delivered in less than three minutes. The faster you answer, the more points you score. Beat your opponent and advance. Lose and go to the consolation challenge where the questions just keep coming. No matter how big, each and every Trivia Tower will eventually have just one winner.

The more participants in each Trivia Tower, the more valuable the prize so invite your friends to play and monitor their progress real-time in the game. A six-level Trivia Tower starts with 64 people, and a 10-level Tower has 1,024. 20 levels mean that over 1,000,000 competitors begin the competition with the winner emerging in about one hour. Every level adds just three more minutes of play but doubles the size of the competition.

There will be five NFL-themed Trivia Towers during NFL Sundays (all times ET): 12:00 pm, 2:00 pm, 4:00 pm, 6:00 pm, and 8:00 pm with the lobby opening 30 minutes prior to the launch of each game. As soon as the lobby opens for each Trivia Tower, CBS SportsLine GameCenter fans will be prompted to join the Trivia Tower and compete for a chance to win cash prizes and merchandise. The 8:00 pm Tower will pay out prizes to the runner-up and consolation winner, with a grand prize for the winner as large as $20,000 (based on the size of the Tower).

Heads Up Fantasy Football: A great game for fantasy rookies and veterans, Heads Up Fantasy Football allows fans to challenge other players to a one-on-one game of fantasy football each and every week completely changing the competitive fantasy football landscape to date. CBS SportsLine GameCenter fans will have the opportunity to challenge other fantasy football players to a game of Heads Up where the trash talk can be put to rest and the best man will win!

With the pool of draft-able players consisting of NFL teams participating in either the early or late Sunday games, participants in the Heads Up game can conduct add/drops as well as activate and reserve players while live games are played. Available only at CBS SportsLine and completely free of charge, players from all fantasy services will be pulled into CBS SportsLine's award-winning platform with irresistible Heads Up challenges from fantasy freaks around the globe.

While the GameCenter is the focal point, fans will find various other aspects to CBS SportsLine's NFL coverage that will keep them coming back throughout the week.

Original Video: Hosted by Jason Horowitz, there will be a number of original video programs on CBS SportsLine this football season to keep fans entertained and informed.

-- "Power Performances" presented by Courtyard by Marriott(TM): Beginning
September 20th and continuing each and every Wednesday, CBS SportsLine
will present a LIVE studio-based program that will feature viewer
call-in segments. "Power Performances" presented by Courtyard by
Marriott and co-hosted with CBS Sports' Ian Eagle will focus on great
performances from the world of sports over the past week and will
feature various guests such as athletes and other CBS Sports
personalities.

-- Professional Grade Players presented by GMC: Jason Horowitz takes you
though the top quarterbacks, running backs and wide receivers from the
past week in the NFL.

-- VISA NFL Preview Show: Featuring NFL insider Pat Kirwan, VISA NFL
Preview Show gives an in-depth analysis of every NFL game on the week's
slate, including key match-ups, things to look for and game
predictions.

-- SUBWAY FRESHBUZZ(TM) Postgame Show: When all the dust has settled fans
can watch the SUBWAY FRESHBUZZ Postgame Show to get the stats, news and
insightful analysis from Hororwitz and Kirwan on games across the
league.

CBS SportsLine NFL Insiders: CBS SportsLine Senior Writers Pete Prisco and Clark Judge are back with all the latest NFL news, analysis and expert opinions from all the action in the league. From inside the locker rooms and front offices, Pete and Clark give NFL fans the insight and scoop they can't find anywhere else.

CBS SportsLine Mobile: CBS SportsLine's mobile web site delivers a full and rich experience to those wishing to access the best in sports content, news, and information through their handheld device. Designed to take advantage of the latest industry developments such as higher bandwidths, varied screen sizes, and varying degrees of mobile browser functionality, CBS SportsLine mobile web site provides access to everything you could want while on the go!

The easily accessible CBS SportsLine mobile web site is free of charge to access and includes the following key features:

* Free Fantasy Football Companion Functionality such as setting lineups
and accessing "My Player" news
* Real time game scoring across all major sports
* Access to in-depth player and game stats
* Full list of schedules by sport
* Breaking news and headlines with photos

The CBS SportsLine mobile site will be launching just in time for the start of the NFL season and can be accessed by entering wap.sportsline.com on a mobile phone, BlackBerry or PDA browser, by visiting us online at http://www.cbs.sportsline.com/mobile or through your carriers WAP deck.

CBS Sports Store: CBS SportsLine announces the Grand Opening of the CBS Sports Store (http://www.cbssportsstore.com/). Formerly MVP.com, the newly renamed and redesigned store has all the merchandise to keep fans decked out in their team's colors throughout the season. To celebrate the kickoff of the 2006 season, the CBS Sports Store is having a 15% off sale on all NFL apparel through September 26, 2006.

In addition to Fantasy Football gear and CBS Sports apparel, the CBS Sports Store offers thousands of products including officially licensed team fan gear from the NFL, MLB, NCAA, NHL, NBA and NASCAR.

About CBS SportsLine

CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine is a member of the CBS family and a part of CBS Digital Media. For more information about CBS SportsLine and for the latest sports news, scores and expert analysis, please visit http://www.cbs.sportsline.com/.

More information about CBS and its businesses is available at http://www.cbscorporation.com/.

Disclosures for Trivia Tower
No purchase necessary!

Open to legal U.S. residents and Washington D.C., 18 years of age or older. Void where prohibited by law. See Official Rules for each Trivia Tower located on the schedule page for details.

Disclosures for Heads Up Fantasy
No purchase necessary!

CBS SportsLine Heads Up Fantasy Football is open to registered users of a qualified CBS network site, 18 years of age or older who are legal residents of the fifty (50) United States, Washington DC and Canada (excluding Quebec) (for purposes of clarity, Puerto Rico is expressly excluded). Void where prohibited by law. See Official Rules for details.

Source: CBS SportsLine

CONTACT: Alex Riethmiller of CBS SportsLine, +1-954-489-4000 ext. 7535,
ariethmiller@cbs.com

Web site: http://www.cbs.sportsline.com/
wap.sportsline.com
http://www.cbs.sportsline.com/mobile
http://www.cbssportsstore.com/
http://www.cbscorporation.com/

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