AT&T and MobiTV Launch Live TV Subscription Service For Broadband

AT&T and MobiTV Launch Live TV Subscription Service For Broadband

AT&T Broadband TV Delivers Live MobiTV Content to Consumers Through Wired- and Wireless-Based Broadband Connections; Provides Convenient Window to News, Sports and Entertainment

SAN ANTONIO and EMERYVILLE, Calif., Sept. 12 /PRNewswire/ -- Tuning in to popular TV programming while at home or on the go is now as simple -- and ubiquitous -- as powering up a broadband connection.

AT&T Inc. (NYSE:T) and MobiTV, Inc., the global leader in television and music services for all things mobile and broadband, today announced an agreement to offer a mobile television service to broadband users in the United States, including AT&T Yahoo!(R) High Speed Internet and AT&T WorldNet subscribers. The browser-based service, which will be called AT&T Broadband TV, will enable subscribers to use a computer to access a wealth of live programming while at home, at work, or on the go using wired and wireless broadband technologies.

Through the deal, AT&T becomes the first U.S. broadband provider to offer a live TV subscription service with MobiTV to consumers through any broadband connection. The service expands upon an earlier agreement that enables AT&T to offer MobiTV to customers who use thousands of AT&T Wi-Fi hot spots.

The AT&T Broadband TV service will initially have approximately 20 channels of live and made-for-broadband television content spanning national news, sports, entertainment and full-length music videos from top artists. Among the channels included in the initial channel lineup is Fox News,* Bloomberg, Oxygen, History Channel, Comedy Time, Toonworld, Maxx Sports and the Weather Channel.

The industry-leading, browser-based service features desktop integration for easy access, fast channel-changing, full-screen functionality and quality video playback. Subscribers can quickly access AT&T Broadband TV through a hyperlink or desktop shortcut.

Users will have access to a comprehensive channel lineup for a flat monthly subscription of $19.99. And soon, additional television channels will be offered to ensure that AT&T customers have access to the broadest range of entertainment content. The subscription can be used with nearly any broadband connection, at home, work or on the road.

Consumers can test-drive and order the new service at http://att.mobitv.com/. The companies will also market the AT&T Broadband TV offering on the AT&T WorldNet portal at www.att.net.

"The AT&T Broadband TV service offers our customers the ability to watch live television programming beyond the TV screen, increasing our capabilities to provide compelling content to consumers who are seeking information and entertainment when, where and on the device they desire," said Scott Helbing, executive vice president, AT&T Entertainment Services. "The deal helps further enhance AT&T's broadband service and three-screen initiative by offering differentiated broadband-enabled content that consumers are increasingly demanding."

"Television is officially available on the PC now and will reach television fans in their home, office, college dorm, at the airport or anywhere they happen to be," said Dr. Phillip Alvelda, CEO, chairman and co- founder of MobiTV. "MobiTV and AT&T will deliver premium quality content seamlessly across all broadband networks, making entertainment, wireless and technology history."

Through this agreement, AT&T, the nation's largest high speed DSL Internet provider with more than 7.8 million DSL lines in service, will give its customers and other broadband users a new avenue for entertainment and information, enabling them to take control of their viewing options. In addition, the company recently launched AT&T Homezone, a groundbreaking new service that integrates AT&T Yahoo! High Speed Internet, AT&T | DISH Network satellite television and AT&T Home Networking services via a single device.

The new AT&T Homezone service provides Internet-based video with satellite TV programming in a seamless in-home experience, giving consumers a powerful new way to extend the best of the Internet beyond the desktop to bring entertainment content to their TV screens and stereos. It features digital videorecording, movies on demand, photo- and music-sharing, storage for both, and it whets the anytime/anywhere generation's appetite with remote, Web-based access to the system.

* Fox News is available to AT&T Yahoo! High Speed Internet subscribers
only.

Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.

About AT&T

AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.att.com.

About MobiTV

MobiTV, Inc. (www.mobitv.com) is leading the convergence of television, film and music content across the mobile and personal computing markets. The Emmy(R) Award winning service has more than one million subscribers and offers popular TV and digital radio channels from top labels, networks and cable providers. The MobiTV(R) service is available in; the US through AT&T, Sprint, Cingular, Alltel; the UK through 3UK and Orange; in Canada through Bell Canada, Rogers and TELUS Mobility; in Latin America through America Movil, Claro and Telcel; and other regional carriers internationally. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA.

Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand. MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Source: AT&T Inc.

CONTACT: Sue McCain of AT&T, +1-314-982-8664, smccain@attnews.us ; or
Nicole Rodrigues of MobiTV, +1-510-305-9881, nicole@mobitv.com

Web site: http://www.att.com/
http://www.mobitv.com/

-------
Profile: intent