Nokia and Warner Bros. Digital Distribution Announce Mobile Content Agreement
Nokia and Warner Bros. Digital Distribution Announce Mobile Content Agreement
Games, Videos and Audio Based on Popular Warner Bros. Entertainment Brands to be Available for Download via Nokia Content Discoverer
CTIA Wireless IT & Entertainment, LOS ANGELES, California, September 12/PRNewswire-FirstCall/ -- Nokia (NYSE: NOK) and Warner Bros. Digital Distribution today announced
an agreement for high-quality content based on popular Warner Bros.
Entertainment brands to be made available for consumer downloads through the
Nokia Content Discoverer client, embedded in millions of Nokia devices
currently available in markets around the globe.
The multi-country agreement will create a dedicated Warner Bros. mobile
content "storefront" available to consumers through the device-resident Nokia
Content Discoverer client, part of Nokia's complete mobile content ecosystem.
Compatible with leading Nokia handsets based on S60 and Series 40, Nokia
Content Discoverer is embedded as an on-device portal in more than 20 Nokia
handset models, comprising millions of devices currently in the marketplace
through leading mobile operators and retail outlets worldwide.
At service launch, mobile subscribers in select European and Asian
countries will be able to explore the dedicated Warner Bros. Entertainment
channel and discover images, tones, games and video clips. The consumer offer
brings together premium and promotional content from some of the world's most
revered entertainment brands, including Looney Tunes, Hanna-Barbera, DC
Comics, Superman Returns, Charlie and the Chocolate Factory, V for Vendetta,
Dukes of Hazzard and Batman Begins.
"This agreement represents a key addition to our Nokia Content Discoverer
program, providing Nokia customers with a convenient and familiar place to
shop for the world's most popular entertainment content," said Brad
Brockhaug, Director, Business Development and Channels, Forum Nokia, Nokia's
global developer program. "Nokia Content Discoverer is part of a content
ecosystem designed to improve access to mobile content downloads for millions
of subscribers. These consumers now will be able to personalize their mobile
devices with their favorite Warner Bros. content."
Nokia Content Discoverer facilitates easy access to downloadable content
by mobile subscribers through a collection of shopping mall "stores" run by
branded content providers, leading content aggregators and mobile service
providers. Operators are able to build their own branded mobile shopping
mall, with better positioning of content and the presence of the operator's
brand on the device, generating higher adoption. Consumers' experience of
content shopping is greatly enhanced through Nokia Content Discoverer's
advanced on-device caching of content catalog metadata which allows free
browsing of the content stores in the mobile mall, as well as automatic
content updates, integrated preview/prelisten and proficient content
installation capabilities.
"Nokia Content Discoverer offers a new channel for us to distribute
Warner Bros mobile content. It also provides end consumers with more choice
and ease of access in this increasingly sophisticated space," said Billy
Wright, Vice President of Global Wireless, Warner Bros. Digital Distribution.
"We are delighted to work with Nokia on this unprecedented launch and look
forward to working together on further opportunities in the near future."
Nokia Content Discoverer is currently embedded in select S60 and Series
40 devices available in the global marketplace, including the Nseries
multimedia devices (Nokia N70, N71, N72, N73, N80 and N93), Eseries devices
for enterprise users (Nokia E50, E60, E61 and E70), Nokia 5500, and Nokia
3250 handsets currently available in mainland China and on Nokia 6131 devices
in China and other Asia-Pacific markets. Nokia Content Discoverer is expected
to be in the hands of over 20 million consumers worldwide by the end of 2006.
More information about Nokia Content Discoverer is available online at:
www.nokia.com/NCD.
To download the Nokia Content Discoverer client to additional Nokia
devices based on S60 Platform visit: www.nokia.com/catalogs.
About Forum Nokia
Nokia's global developer program, Forum Nokia connects developers to
tools, technical information, support, and distribution channels they can use
to build and market applications around the globe. From offices in the U.S.,
Europe, Japan, China, and Singapore, Forum Nokia provides technical and
business development support to developers and operators to assist them in
achieving their goal of successfully launching applications and services to
consumers and enterprises. More information is available at
www.forum.nokia.com.
About Nokia
Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to
each other and the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and solutions for imaging,
games, media and businesses. Nokia provides equipment, solutions and services
for network operators and corporations.
Trademarks:
All trademarks and registered trademarks are the property of their
respective owners.
www.nokia.com
Source: Nokia
Media Enquiries: Nokia, Americas, Corporate Communications - Global Developer Program, Charles Chopp, Tel. +1-972-894-4573, Email: communication.corp@nokia.com; Nokia, Communications, Tel. +358-7180-34900 , Email: press.office@nokia.com
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