Snickers(R) Celebrates Its 'Satisfectellent' Ingredients and Offers $25,000 Prize in the 'Satisfaction Sing-Off' Contest

Snickers(R) Celebrates Its 'Satisfectellent' Ingredients and Offers $25,000 Prize in the 'Satisfaction Sing-Off' Contest

Nick Lachey to Judge Snickers(R) Song Contest Live in LA

HACKETTSTOWN, N.J., Sept. 12 /PRNewswire/ -- If fifteen minutes of fame isn't enough, Snickers(R) is offering consumers a chance to win $25,000 just for singing a song all about America's number one selling candy bar. The Snickers(R) "Satisfaction Sing-Off" kicks off today as fans nationwide are encouraged to prove their love for the candy bar by writing and performing an original ode that celebrates how Snickers(R) satisfies them. Just to keep it interesting, contestants must include Snickers(R)' four satisfying ingredients, peanuts, chocolate, caramel and nougat, in their songs.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060912/NYTU094 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20060912/NYTU094LOGO )

"Americans buy more than two million bars each day," said Vic Walia, senior brand manager, Snickers(R) Brand, Masterfoods USA. "We know that consumers love Snickers. Now we're asking them to prove it. We expect to see lots of creative entries because people really connect with this brand."

Snickers(R) has teamed up with singing sensation and lifetime Snickers(R) fan Nick Lachey to announce the contest and participate as one of the judges during the finals event in Los Angeles later this year. Snickers(R) also is proud to serve as a sponsor of Nick Lachey's concert tour, kicking off on September 16, 2006. Through the partnership, there will be opportunities to win concert tickets in cities across the country and once-in-a-lifetime chances to meet Nick Lachey in person in select tour markets.

How to Enter

For detailed information about the contest, including a special greeting from Nick Lachey, an official entry form and contest rules, log on to www.SnickersSatisfies.com. Entry is as simple as videotaping a two minutes or less original song that includes all four Snickers(R) ingredients, and upload the creative performance to the website with one easy click. Entrants should take creative license and demonstrate their love of Snickers(R) through their performance, dress, make-up, and any and all other original embellishments.

Voting Criteria

All entries must be received by 12 midnight on October 14, 2006, and will be narrowed down to ten semifinalists by a panel of qualified judges looking for creative and clever integration of the four ingredients into how and why Snickers(R) satisfies. Voting will be based on the following: criteria: originality (25%), creativity (25%), musical talent (25%) and dramatic performance (25%).

The Ultimate Prize

Once the semifinalists are selected, Americans will vote online for their favorite entries. The top three "vote-getters" will enjoy a trip to the finals in Los Angeles where they will perform their song live, and compete for the grand prize $25,000.00. Nick Lachey will serve as one of the judges on the panel. Winning entries will also be highlighted on www.SnickersSatisfies.com.

About Masterfoods USA

Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 8,000 associates in the United States, with 39 facilities nationwide. The company owns some of the world's favorite brands including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, WHISKAS(R) Brand Food for Cats.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060912/NYTU094
http://www.newscom.com/cgi-bin/prnh/20060912/NYTU094LOGO
AP Archive: http://photoarchive.ap.org/
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PRN Photo Desk, photodesk@prnewswire.com
Source: Masterfoods USA

CONTACT: Kristi Ledford, of Masterfoods USA, +1-770-704-5439,
Kristi@wonderpr.com ; or Tammy Kotula, of Weber Shandwick, for Masterfoods
USA, +1-312-988-2096, tkotula@webershandwick.com

Web site: http://www.snickerssatisfies.com/

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