What Do K-Fed, Abe Lincoln, Virgin Mobile USA and Boston Have in Common?

What Do K-Fed, Abe Lincoln, Virgin Mobile USA and Boston Have in Common?

They are giving power back to the penny!

Virgin Mobile's Penny-Clad Armor Truck Rolls Into Boston To Show You Why
Pennies Are Powerful!

WHAT: This summer, be on the lookout as Virgin Mobile's penny-clad
armored truck hits Boston's summertime hotspots. Boston will
be the first stop on this summer's six city tour to celebrate
Virgin Mobile's ongoing commitment to give power back to the
penny.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060810/NYTH107 )

Bostonians in the know will have the opportunity to:

* Save the penny from extinction! Sign Virgin Mobile's Save
the Penny petition

* Guess the number of pennies embedded on the truck for a
chance to win an all expenses paid trip to the Virgin
Festival By Virgin Mobile, this summer's hottest concert,
featuring the Red Hot Chili Peppers, the Killers, The Who
and more in Baltimore on September 23, 2006

* Donate pennies to benefit The RE*Generation, a charitable
movement dedicated to connecting young people with
organizations working on the front lines of activism

* Try out and win Virgin Mobile's latest offerings, including
the very popular Switch_Back messaging phone and pre-loaded
games

* Compete in the ultimate speed texting competition

* Participate in TEXT2WIN contests for other chances to win
tickets to Virgin Festival By Virgin Mobile

WHEN: Friday, August 11 - Sunday, August 13

EVENT
LOCATIONS: Boston, Massachusetts
FRIDAY, AUGUST 11
12 p.m. - 5 p.m. City Hall Plaza
6 p.m. - 8 p.m. Gnarls Barkley concert, Avalon, 15
Landsdowne Street
Gnarls will be at the September 23 Festival

SATURDAY, AUGUST 12
11 a.m. - 3 p.m. Red Sox vs. Baltimore Orioles, Fenway Park,
4 Yawkey Way

3 p.m. - 7 p.m. Guster concert, Bank of America Pavilion

SUNDAY, AUGUST 13
12 p.m. - 7 p.m. Locabazooka, Tweeter Center, Mansfield

A full schedule of Virgin Mobile's Penny Truck Tour and activities is available at http://www.stgg.com/.

Media Contact:
LaForce + Stevens, Elisabeth Edelman
212-242-9353, eedelman@laforce-stevens.com

PRNewswire -- Aug. 10

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060810/NYTH107
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Virgin Mobile

-------
Profile: intent