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International Entertainment News

Thursday, August 10, 2006

QVC(R) Sizzles With Style

QVC(R) Sizzles With Style

The Leading Electronic Retailer Makes Over One of its Own for Style Network Program

WEST CHESTER, Pa., Aug. 10 /PRNewswire/ -- QVC takes the Style Network's top-rated "How Do I Look?" program one step further on Tuesday, August 15 from 7 - 9 PM (ET) during a special QVC broadcast called QVC Presents ... How Do I Look?(R)

In a unique blending of two show concepts, the joint endeavor has QVC vendor Emily Blumenthal scheduled to appear as the latest fashion subject on the popular makeover show Monday, August 14 at 9 PM (ET) on the Style Network. Blumenthal undergoes a transformation to a more polished, professional look with the help of host Finola Hughes, Blumenthal's fiance, a friend and a professional stylist. The following evening on QVC, Blumenthal shares her experience on the show, as Hughes gives a recap complete with fashion and beauty tips behind the makeover.

The QVC Presents ... How Do I Look? broadcast includes many of the popular QVC brands that went into creating the Style Network's episode. Products by smashbox, Wen by Chaz Dean, Honora and Robert Lee Morris as well as Pamela Dennis and Dooney & Bourke will be featured.

"This was a unique opportunity for QVC to join forces with the Style Network," said Mary Campbell, QVC's vice president of fashion merchandising. "Having QVC participate in the makeover was a great way to feature the many high-end product lines we offer. We hope viewers will tune in to both shows to get the full entertainment effect."

For more information or to purchase the items featured in the QVC episode of "How Do I Look?" please visit http://www.qvc.com/ or call 800.345.1515.

ABOUT QVC

QVC, Inc., a $6.5 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC, which celebrates its 20th birthday this year, reaches over 160 million homes worldwide. Other divisions/subsidiaries include QVC.com, QVC @, QVC Local and QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation.

ABOUT E! NETWORKS

Based in Los Angeles, E! Networks is the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and E! Online, located at Eonline.com. E! is currently available to 87 million cable and direct broadcast satellite subscribers in the U.S. The Style Network currently counts 42 million subscribers. Internationally, E! programming can be seen in more than 120 countries worldwide, reaching 600 million homes. In addition to its ventures for locally programmed E! branded channels outside the U.S., the company operates the E! International Network, a 24-hour English language global entertainment channel available via satellite in Europe, Africa, Asia Pacific and the Middle East.

Source: QVC, Inc.

CONTACT: Tara Hunter, +1-484-701-8163, or tara_hunter@qvc.com, or
Jennifer Scalora, +1-484-701-3262, or jennifer_scalora@qvc.com, both of QVC

Web site: http://www.qvc.com/

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