Ritz Camera Announces Selection of Carmen Electra as spokesperson

Ritz Camera Announces Selection of Carmen Electra as spokesperson

BELTSVILLE, Md., Aug. 1 /PRNewswire/ -- Carmen Electra enjoys the art of photography and now, Carmen Electra and Ritz Camera Centers will promote "imaging" together. Ritz Camera Centers is the largest and only national camera and image chain in the United States -- with 1,000 stores in the Ritz family of stores: Ritz Camera, Wolf Camera, Kits Cameras, Inkley's and The Camera Shop.

Ritz is introducing two new and unique products that are exciting, flashy and appealing to a more youthful consumer. The new services are:

Big Print You - Introducing a new standard for digital prints where customers can choose from four new print styles: 4"x6" plus two wallet prints; 5" square; 6" square; and 6" ideal digital format. This is an alternative to the current standard 4"x6" Big Print.

1 Hour Big, Big Enlargements - Now, big enlargements can be ready in only one hour, not in weeks, which has been the standard for enlargements. Customers can choose from 10 sizes, from 11"x14" to 24"x36".

As a vibrant celebrity and photographer, Carmen embodies all three aspects of Ritz's new services: youth, excitement and flash.

The partnering of David Ritz, Ritz Camera's CEO, with Ms. Electra, bold avid photo enthusiasts, will provide a unique and attention-getting image and message.

A major aspect of the partnership is a limited edition poster for the "Head for Hollywood" charity, which will be sold at the Ritz Camera Centers family of stores and online at http://www.ritzpix.com/. The charity, founded by Ken Baker, the editor of US Weekly magazine, provides magical experiences for children who have brain cancer.

Ms. Electra is thrilled with the arrangement. "It is so very generous of David to make this important fundraising possible," she said.

Ms. Electra's photos will be posted on the RitzPIX.com Web site in the coming weeks, so check back soon.

About Ritz Camera Centers, Inc.

Ritz Camera Centers, headquartered in Beltsville, MD, is the largest retail camera and photo chain in the United States with approximately 1,000 locations in 45 states and the District of Columbia. The chain of stores now includes Ritz Camera, Wolf Camera, Kits Camera, Inkley's and The Camera Shop. All stores have Big Print Central Departments offering both traditional and digital prints "in minutes." The Ritz Camera Centers, Inc. website, www.ritzpix.com offers customers a one-hour printing and in-store pick-up service. Ritz Camera Centers, Inc. also owns and operates Boater's World Marine Centers, a leading marine specialty retail chain with 125 stores nationwide.

Source: Ritz Camera Centers, Inc.

CONTACT: Gretchen Adams, Media Director of Ritz Camera Centers, Inc.,
+1-301-479-3293, or gadams@ritzcamera.com; or Jerry Carbone of Wolfbone
Marketing, +1-678-332-2604, or jcarbone@wolfbone.com

Web site: http://www.ritzpix.com/

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