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Tuesday, August 01, 2006

Dormia Mattresses to Be Featured on Style Network's Hit Series 'Clean House' Beginning Wednesday, August 16 at 10:00PM ET/PT

Dormia Mattresses to Be Featured on Style Network's Hit Series 'Clean House' Beginning Wednesday, August 16 at 10:00PM ET/PT

JESSUP, Md., Aug. 1 /PRNewswire/ -- Dormia will be featured as the mattress of choice on several upcoming episodes of Style Network's home makeover show, Clean House. In each one-hour show, comedian and host Niecy Nash ("Reno 911," "The Tonight Show with Jay Leno") is joined by a no-holds-barred team including interior designer Mark Brunetz, yard sale diva Trish Suhr and the "go to guys" John Eric Bentley and Matt Iseman. Together, they give clutter-ridden households the spring cleaning of a lifetime by helping families break emotional bonds with their possessions and helping to transform their endless piles of cluttered mayhem into an organized slice of home heaven. The first Dormia segment will air on August 16th and over several episodes, an assortment of different mattresses will be showcased.

In the first show, Clean House makes over a frat house. Dormia provided the eight brand new, full-size Versailles memory foam mattresses. These luxury mattresses feature three inches of premium, visco-elastic memory foam, a plush European Velour cover, and a five-inch orthopedic support base made of high performance foam, all sitting atop of a sturdy pine foundation.

The Alpha Epsilon Pi (AIPI) fraternity in Northridge, CA currently has 60 members with eight living together in a large and very messy house. The Clean House team will attempt to introduce a sense of style and organization by holding a yard sale, selling unwanted, existing furniture and using the money earned for new pieces to complete the makeover.

"It is important for us to use venues like this to discuss the importance of a good night's sleep and to help consumers better understand how to select the right mattress for a comfortable and restorative rest," said Dormia President & Chief Executive Officer Michael Zippelli. "We are glad to have been chosen by the producers for this segment based on the craftsmanship and luxury of our mattresses."

In addition to the new mattresses that the AIPI fraternity will receive during their redesign, Dormia's donations to Clean House will also benefit the Bos family, who lost their husband and father three years ago. Dormia provided the widow with a luxurious, queen size Ultimate latex/memory foam mattress

Clean House segments featuring select Dormia mattresses will air nationally on Wednesday nights at 10:00 pm ET/PT on Style Network. The first episode featuring the AIPI fraternity house airs on August 16th with the Bos family episode to follow on August 23rd.

Dormia's sleep systems are designed to help customers receive the maximum benefit out of each and every night's sleep. Its mattresses are constructed with the finest components including: all natural covers, New Zealand lambs wool, visco-elastic memory foam, unique tri-zone latex core and solid wood foundations. The company offers enhanced features such as a quilted mattress top and deluxe combination models that are comprised of memory and latex foam, as well as adjustable beds that allow each person to maximize their own sleep comfort. All Dormia bedding products are manufactured in the United States using hand-made craftsmanship and custom embroidery. Dormia products are the highest-quality sleep products available in the market today.

Dormia's line of higher-end visco-elastic memory foam and latex mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Dormia mattresses are designed to help customers get the maximum benefit out of each and every night's sleep. In addition, the mattresses use a European Lyocell cover with an insulating layer of wool and other natural fibers. To learn about getting a better night's sleep using Dormia products, please visit one of our 25 company-owned stores or visit us at www.dormia.com.

CONTACT: Shira Zackai/Brenda Cheung
Steinreich Communications
(201) 498-1600

Source: Dormia

CONTACT: Shira Zackai, or Brenda Cheung, both of Steinreich
Communications, +1-201-498-1600

Web site: http://www.dormia.com/

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