Hard Rock International Releases All-Star Charity CD SERVE to Benefit WHY (World Hunger Year)

Hard Rock International Releases All-Star Charity CD SERVE to Benefit WHY (World Hunger Year)

Springsteen, Aerosmith, DMC and The Strokes Raise Their Voices for the Fight Against Hunger and Poverty

ORLANDO, Fla., July 19 /PRNewswire/ -- The creed "Love All, Serve All" can be found on the walls of every Hard Rock Cafe around the world. More than just a slogan, those words reflect an essential tradition practiced throughout the history of rock 'n' roll and also emphasize Hard Rock International's long-time commitment to philanthropic activity. The release of the SERVE CD is the perfect way to commemorate rock 'n' roll and at the same time, continue Hard Rock's pledge to SERVING others -- by raising awareness and funds for World Hunger Year (WHY), a nonprofit organization that strives to fight against hunger and poverty in America. Net proceeds from SERVE will be donated directly towards Artists Against Hunger & Poverty (AAHP), a special artist-directed program of WHY.

Sponsored by Hard Rock International and SONY/BMG Music Entertainment, the SERVE compilation features 12 tracks -- many rare or unreleased -- by a unique blend of major multi-platinum, Grammy-Award winning and acclaimed recording artists. The tracks are either new or classic, studio or live, electric or acoustic, but each song reflects the generosity of the artists that donated them to the project on behalf of SERVING those in need. The attractively understated package includes a booklet with text and photos celebrating the story of rock 'n' roll's philanthropy, as well as the history of the beneficiary organization, WHY, and the vision of its founder, Harry Chapin.

Track listing is as follows:

Artist Track Title
Bruce Springsteen "Secret Garden" (String Version)
Aerosmith "Jaded" (Acoustic Mix)
Dido "Life For Rent"
The Strokes "Alone, Together" (Home Recording)
Ray LaMontagne "Shelter"
Coheed and Cambria "A Favor House Atlantic"(Live Acoustic
Version)
Velvet Revolver "Slither"
Modest Mouse "Ocean Breathes Salty"
DMC (featuring Sarah McLachlan) "Just Like Me"
Good Charlotte "Lifestyles of the Rich & Famous"(Live
Acoustic Version)
Lenny Kravitz "Let Love Rule"
The Hold Steady "Chicago Seemed Tired Last Night"

Ultimately, SERVE is an opportunity for fans and performers alike to enjoy inspiring songs, provide help to those in need and celebrate rock 'n' roll's abiding dedication to "Love All, Serve All."

In addition to Hard Rock Cafe's Rock Shops throughout the country, the SERVE compilation will also be available for sale through Hard Rock's Web site at http://www.hardrock.com/ and WHY's Web site http://www.worldhungeryear.org/ .

About WHY

WHY, World Hunger Year, is a leading advocate for innovative, community- based solutions to hunger and poverty. WHY challenges society to confront these problems by advancing models that create self-reliance, economic justice, and equal access to nutritious and affordable food. WHY was co- founded by the late singer-songwriter Harry Chapin, and present Executive Director and radio talk show host Bill Ayres in 1975.

About Hard Rock International

With 121 high-energy Hard Rock Cafes, 11 Hotel & Casinos and two stand- alone Casinos in more than 41 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, consumers can visit http://www.hardrock.com/ .

Source: Hard Rock Cafe

CONTACT: Ginger Greager, or Lacey Loppnow, both of GGPR,
+1-212-245-2727, for Hard Rock Cafe

Web site: http://www.hardrock.com/
http://www.worldhungeryear.org/

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