OTX Continues Record Growth, Expands Leadership Team

OTX Continues Record Growth, Expands Leadership Team

Global Firm Climbs List of Top Research Companies

David Shanker Joins as COO

LOS ANGELES, July 24 /PRNewswire/ -- After only six years of operation, OTX (Online Testing eXchange), a leading global consumer research and consulting firm, has risen to number 22 on the Honomichl 50 -- the American Marketing Association's ranking of the top market research companies in the country. In order to capitalize on its aggressive plans for continued growth, OTX is expanding its leadership team, adding David Shanker from Information Resources Inc. as Chief Operating Officer and promoting Bruce Friend to President of Media and Entertainment Insights.

OTX is the pioneer of online research in the entertainment, advertising and consumer packaged goods spaces. Through its innovative approach to research in these fields, OTX has steadily climbed the Honomichl list year after year. Today, the company is one of the fastest growing research companies in the United States with over $30 million in revenue.

"From day one, we've focused on creating the most innovative and powerful market research products to help our clients understand their audiences in today's deeply complex and fragmented media environment," said Shelley Zalis, CEO and founder of OTX. "We're honored to move up on the Honomichl 50. Our growing team of experts is the best in the business and we look forward to continued growth in the years to come."

David Shanker joins OTX from Information Resources Inc., a Chicago based market research company where he was president of client solutions. During his more than ten years in this role, David managed a team of over 540 sales, service and operations employees who worked directly for the top consumer packaged goods (CPG) companies in North America. David has over 25 years of market research, management and operations experience.

"OTX is the only company that truly integrates market research discipline with leading technology," said David Shanker. "I'm proud to join this stellar team as it helps clients navigate both traditional and emerging media, and apply my CPG and market research expertise as the consumer goods and entertainment space converge."

OTX is a fusion of the leading innovative thinkers from the technology and market research fields. The executive management team includes:

-- Shelley Zalis, Founder and CEO
-- David Brandt, Managing Director and Executive Vice President, Marketing
Insights
-- Bruce Friend, President, Media and Entertainment Insights
-- David Shanker, COO
-- Jeff Dean, CFO
-- Brett Schnittlich, CTO
-- Ian Wright, Managing Director, OTX Europe
-- Allison Gunn, Vice President, Research Services Exchange

For more information on the executive management team and OTX products and services, please visit www.otxresearch.com.

The Honomichl 50 list is developed every year exclusively for Marketing News, a publication of the American Marketing Association. The list ranks companies by a thorough evaluation of revenue. It is compiled by Jack Honomichl, a widely respected research industry observer who has been publishing these reports for over 25 years.

About Online Testing eXchange (OTX)

Online Testing eXchange (OTX) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today -- products that work to uncover deeper and more profound consumer insight. OTX is headquartered in Los Angeles and has offices in New York, Cincinnati, Miami, Chicago and London, and strategic partners in Australia and China. www.otxresearch.com

Contact:
Corie Pierce
415-934-9600, x307
corie@sutherlandgold.com

Source: Online Testing eXchange

CONTACT: Corie Pierce, +1-415-934-9600, ext. 307, or
corie@sutherlandgold.com, for OTX

Web site: http://www.otxresearch.com/

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