Omnicom Media Group Signs Comprehensive Advertising and Research Agreement With TiVo

Omnicom Media Group Signs Comprehensive Advertising and Research Agreement With TiVo

Omnicom Media Group and TiVo to Co-Fund Exclusive Engagement Study Leveraging TiVo's DVR Behavioral Data

ALVISO, Calif., Aug. 30 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), a creator of and leader in advertising solutions and television services for digital video recorders (DVRs), today announced its second agency-wide partnership agreement, expanding TiVo's relationship with existing clients of Omnicom Media Group's OMD and PHD business units.

"As the only truly DVR-based advertising solution available today, TiVo is at the forefront in helping advertisers engage the consumer while allowing subscribers to maintain control of their television entertainment experience," said TiVo's CEO, Tom Rogers. "The partnership is all about working with the key advertisers within the OMD and PHD business units to embrace the biggest change in television viewing, consumers fast-forwarding through commercials."

OMD and PHD, as part of the agreement, have committed to purchase TiVo's market-leading, second-by-second advertising and audience measurement research. Moving forward, Omnicom Media Group and TiVo will also partner to develop an exclusive engagement study that incorporates TiVo's DVR behavioral data.

Daryl Simm, Chairman and CEO of Omnicom Media Group, said, "We're very pleased to enter into this new partnership with TiVo. Our clients will receive economies of scale on pricing and we will also have the opportunity to participate in TiVo's second-by-second research while also participating in new TiVo service and platform initiatives."

Last month, TiVo announced the creation of a new line of business, TiVo Audience Research and Measurement (ARM), offering advertisers, marketers, networks and advertising agencies second-by-second data and analysis on DVR viewing. With this unique data, advertisers will have key insights into the viewership and effectiveness of their TV advertising by network, genre, day- part, time-slot, day of week and pod position. The initial research product, Commercial Viewership Report, provides a deeper and more comprehensive understanding of the creative and media planning strategies that are most effective to reach a fast forwarding consumer. TiVo has a strict privacy policy that ensures, as a default and unless a subscriber elects otherwise, that all data collected is anonymous and aggregate with respect to an individual's viewing habits.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

About Omnicom Media Group

Omnicom Media Group is the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialized companies in areas including search engine marketing, branded content production, asset barter, out-of-home media and discount newspaper. Omnicom Group Inc (NYSE:OMC) ( www.omnicomgroup.com ) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

NOTE: TiVo, Season Pass, WishList, Series2, TiVoToGo, 'TiVo, TV your way.' and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries in the United States and other jurisdictions.

Source: TiVo Inc.

CONTACT: Jeffrey Weir, +1-212-446-1878, or jweir@sloanepr.com, for TiVo;
or Pat Sloan, +1-212-415-2109, or pat.sloan@ddb.com, for OMG

Web site: http://www.tivo.com/
http://www.omnicomgroup.com/

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