BET Awards: Call for Media Credential Requests

BET Awards: Call for Media Credential Requests

THE EVENT: BET celebrates its 6th year of honoring superlative
achievement in music, entertainment and sports with a
star-studded "live" telecast of the BET AWARDS '06 -- the
network's top-rated and television's most-watched awards
program among African-American viewers. Hosted by
comedian and actor Damon Wayans, the BET AWARDS '06 is
sure to bring the house down like never before! The show
format includes glitzy red carpet arrivals, explosive show
performances, and riveting tributes by the hottest names
in entertainment. The highly-anticipated BET AWARDS '06
nominations were officially announced on Tuesday,
May 16.

EVENT TIME: Tuesday, June 27, 2006 at 5 p.m. PT (LIVE)

LOCATION: Shrine Auditorium
665 W. Jefferson Blvd
Los Angeles, CA 90028
http://www.shrinela.com/

PREMIERE
TELECAST: Tuesday, June 27@ 8 p.m. ET/ 7 p.m. CT (LIVE)
Note: Pacific and Mountain Time Zone telecast tape
delayed

PRODUCERS: Stephen Hill, Executive Producer -- BET
Lynne Harris Taylor, Executive Producer -- BET
John Cossette, Executive Producer -- Cossette Productions

HOST: Damon Wayans

SPECIAL
HONOREES: Harry Belafonte, BET Humanitarian Award
Chaka Khan, BET Lifetime Achievement Award

BET AWARD
CATAGORIES: Lifetime Achievement Award Humanitarian Award
Best Group Best Gospel Artist
Video of the Year Viewers' Choice Award
Best Male R&B Artist Best Actor
Best Female R&B Artist Best Actress
Best Male Hip-Hop Artist Male Athlete of the Year
Best Female Hip-Hop Artist Female Athlete of the Year
Best New Artist Best Collaboration
BET J Cool Like That

COVERAGE
OPPORTUNITIES: Honorees and Nominees Media Day (June 26, 12 p.m. -
6 p.m.)
Celebrity "Red Carpet" Arrivals (June 27, 2:30 - 5 p.m.)
Interviews and Photo Opportunities with BET AWARDS Winners
Interviews with Show Host, Performers and Producers
Interviews with BET Network Executives

ON-SITE MEDIA
PROVISIONS: Full Service Media Center -- Coverage/Interview Room and
Photo Stage
Broadcast Media Interview Area
"Live" Feed of BET Awards Telecast for Viewing
Pool Feed of Interview Stage Video and Audio
Designated Video/Audio Recording Times During Telecast
Media Work Areas and Catering
Downloadable Digital Images of Performances, Recipients

PROCESS TO REQUEST MEDIA CREDENTIALS (Please Read Carefully)
Media Credential Request Deadline: Tuesday, June 6, 2006

* Media coverage credentials requests may be submitted by logging onto
http://www.bet.com/pr beginning May 16, and providing the appropriate
information via the online credentials request form. Each
organization should designate a primary contact to complete the forms
for each representative. All responses, questions or requests for
additional information will be directed to that individual.

* Credentials are available only to legitimate newsgathering
organizations and are subject to approval by BET. All information
provided is subject to verification. We would appreciate media
cooperation in keeping attending staff to the absolute minimum
necessary to cover the Awards. Credential applications are evaluated
each year. While we will try to accommodate as many media outlets as
possible for our event, space is limited and being credentialed in the
past does not guarantee you will be credentialed again.

* Requests from freelancers or non-staff employees on assignment must
have the assigning editor submit a letter of assignment on the
assigning outlet's letterhead via fax (202) 608-2631 (Attn: BET
Corporate Communications). This assignment letter is to be provided in
addition to (not as a substitute for) the online credential form.

* IMPORTANT -- PLEASE NOTE: Security at the 2006 BET AWARDS will be very
tight. We are implementing a stricter credentialing process and are
requiring ALL media representatives to provide a Driver's License -- or
-- Passport Number for each and every individual you are requesting
credentials for. Please be prepared to provide us with the above
government-issued identification when submitting this online form.
There will be no access available to the credential forms once the
deadline date has passed. REQUEST DEADLINE IS JUNE 6, 2006.

* HOW TO USE THE ONLINE FORM: You may use your mouse or tab key to
navigate through the form. Please read the form carefully and answer
any questions that may apply to your type of coverage. When you are
ready to enter the individuals name and additional security
information, please be sure to fill out all required fields and select
the type of credential you are requesting for this person and whether
you are requesting a Red Carpet Arrivals Credential as well. If you
have any further questions regarding credentials or the physical Awards
arrival area or Awards media rooms, please contact BET Corporate
Communications, Lyntina Townsend (202) 608-2745 or Anne Williams
(202) 608-2063.

* PRIORITY ACCESS TO EVENTS, INTERVIEWS AND PHOTO OPPORTUNITIES WILL BE
GIVEN TO MEDIA OUTLETS AND WORKING JOURNALISTS COVERING THE BET AWARDS
FOR DEADLINE SENSITIVE NEWS PURPOSES. All other requests (i.e.
reporters attending the event to gather background for stories on
artists, celebrities, etc.) will be considered on a space-available
basis only.

* MEDIA CREDENTIALS ARE NOT TICKETS TO THE BET AWARDS EVENT. There are
no seats for media in the actual event venue (Shrine Auditorium).
Media seating is located in a specially designated viewing area
adjacent to the venue. Media may be provided access to activities
sponsored by BET following the awards show telecast, but for attendance
purposes only -- the BET Awards after party is not a media coverage
opportunity.

* Media credentials will be distributed beginning Sunday, June 25 at
11 a.m. PT at the BET AWARDS media credentials station at the Shrine
Auditorium located at 665 West Jefferson Blvd. Credentials are non-
transferable, and may only be picked up by the individual to which the
credential is assigned. Photo identification must be shown at time of
credential pick-up. Location for credentials pick-up will be shared at
the time of request approval.

* All media members must exhibit appropriate professional behavior at all
times and comply with event coverage rules and parameters as dictated
by BET, Cossette Productions and the Shrine Auditorium. Failure to do
so may result in confiscation of media credentials and expulsion from
the BET Awards event.

CONTACT: Lyntina Townsend, +1-202-608-2745, lyntina.townsend@bet.net, or Anne Williams, +1-202-608-2063, anne.williams@bet.net, both of BET Corporate Communications.

PRNewswire -- May 17

Source: BET (Black Entertainment Television)

Web site: http://www.bet.com/
http://www.shrinela.com/

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