Hershey Sponsors Tim McGraw-Faith Hill Soul2Soul II Tour

Hershey Sponsors Tim McGraw-Faith Hill Soul2Soul II Tour

Fans Can Win Free Music Downloads, VIP Concert Package, Autographed Merchandise

HERSHEY, Pa., May 17 /PRNewswire-FirstCall/ -- The Hershey Company today announced an exciting consumer promotion related to its presenting sponsorship of the long-awaited Tim McGraw and Faith Hill "Soul2Soul II" Tour 2006. This concert event reunites the first couple of country music onstage for what are currently more than 70 performances in more than 50 U.S. cities. The mega-tour kicked off on April 21 in Columbus, Ohio, and arrives in Hershey for two sold- out shows on June 17 and 18 and tours throughout the U.S. until early September.

"The Hershey Company is excited to be the presenting sponsor for the Tim McGraw-Faith Hill 'Soul 2 Soul II' tour," said Chris Baldwin, Senior Vice President, President, U.S. Commercial Group. "Tim and Faith are very popular with many of our key consumer groups and sponsoring this tour enables Hershey to connect with their fans. Our All Access promotion will be sure to have fans looking for their favorite Hershey items all summer long."

Hershey's Soul2Soul sponsorship features the "All Access Code" promotion. Fans will receive codes inside specially marked Hershey's products to be used online for free Tim and Faith music downloads, including an exclusive live duet of the Grammy-winning song, "Like We Never Loved At All." Consumers also can select up to eight additional songs as download choices.

There also will be an online sweepstakes for fans to enter for a chance to win a trip to the tour's final show in Las Vegas or exclusive autographed merchandise. Check out these and other exciting offers at http://www.hersheys.com/timandfaith.

Tim McGraw and Faith Hill have sold more than 60 million albums and share six Grammy Awards, 17 American Music Awards, 22 Country Music Association Awards and 16 Academy of Country Music Awards, 11 number-one albums and more than 35 number-one singles. The couple's "Soul2Soul" Tour 2000 marked one of the music industry's most successful concert tours of the millennium. This year's tour features a unique "in-the-round" set design that will bring fans closer than ever to the live concert action.

About The Hershey Company

The Hershey Company (NYSE:HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, and PayDay Pro. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages.

In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts. Visit us at http://www.hersheynewsroom.com/.

Source: The Hershey Company

CONTACT: Sue Karli of The Hershey Company, +1-717-534-7641

Web site: http://www.hersheys.com/
http://www.hersheynewsroom.com/

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