The Ads May Change But the Song Remains the Same

The Ads May Change But the Song Remains the Same

EVANSTON, Ill., May 17 /PRNewswire/ -- The world may have just taken a big step closer to advertising-supported music. Advertising support is a staple of all the major media - TV, radio, newspapers and magazines - except recorded music. Putting an ad on a CD, or in a downloaded music file, doesn't work because the listener hears the same ad, at the same time, every time the music is played. A new technology appears to solve this problem.

"A user can download tracks for free and save them on a portable device such as a cell phone with an MP3 player. New ads are regularly transmitted to the device, saved, and played at non-predictable times between tracks of the free downloaded music," Marc Cohen, president of SixtySeven Kilohertz, Inc., explained. "A user can listen to the same track many times and hear different ads during each listening session."

"Integrating updateable ads with recorded music is the next step in really creating the new world of advertising in the interactive arena," said Don E. Schultz, Professor Emeritus in Service of Integrated Marketing at the Medill School of Northwestern University. "It will be timely, involving and most of all, targeted to just the right audience."

Earlier this month, the United States Patent and Trademark Office issued patent number 7,046,956 to Cohen's company for the system he calls "on-device dynamic ad insertion." Patent applications are pending in other countries.

According to Cohen, this technology is not limited to music, and can be used with other digital media files: "Say you download a video clip to your cell phone. Instead of seeing the same pre-roll ad every time you watch the video, our software inserts a different ad every time."

The software currently runs on several Nokia handset models.

Contact:

Sarah Rosenbaum
847-877-1941
sarah@67khz.comhttp://www.lirix.net/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: SixtySeven Kilohertz, Inc.

CONTACT: Sarah Rosenbaum of SixtySeven Kilohertz, +1-847-877-1941,
sarah@67khz.com

Web site: http://www.lirix.net/

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