Delivery Agent Raises $11 Million Series B Bringing Total Funding To $16.5 Million

Delivery Agent Raises $11 Million Series B Bringing Total Funding To $16.5 Million

Series B Led By Bessemer Venture Partners

Cardinal Venture Capital and Worldview Technology Partners Add To Holdings

SAN FRANCISCO, May 17 /PRNewswire/ -- "The opportunity for early stage investment with the industry leader that created the industry doesn't come along all that often," said David Cowan, General Partner with Bessemer Venture Partners. "Delivery Agent is a company which has identified an important business segment which could radically alter the media landscape."

In addition to Bessemer Venture Partners' investment in the company, Delivery Agent, Inc., the leading interactive commerce provider for the entertainment industry, announced that both Worldview Technology Partners and Cardinal Venture Capital, initial investors in the company, have also participated in this round resulting in the company raising an additional $11 million.

"Delivery Agent is building a new business at the confluence of television and motion picture entertainment, online advertising and product placement," noted Bessemer's Justin Label, "The Company is the industry leader and our new round of investment will help them build on their successes."

Proceeds from the financing will be used to fund Delivery Agent's multi- channel commerce platform, facilitating transactions from virtually any media consumption system, including: wireless, IPTV and ITV, expanding Delivery Agent's market leadership position with a targeted solution that enables brands to connect with viewers interested in purchasing and learning more about the products seen within entertainment content.

The company's patent-pending platform has become the industry standard, currently adopted by major entertainment companies and consumer brands seeking to take advantage of this new revenue stream. Delivery Agent has interactive commerce agreements with best of breed media companies including ABC Entertainment, Martha Stewart Living Omnimedia, NBC Universal, and Twentieth Century Fox. With over 75 properties in their roster of clients, Delivery Agent is the leading e-commerce enabler for the current Network Prime-time Top 20 rated shows, according to Nielsen Media Research*.

"A little over a year ago we announced our first round financing at $5.5 million," noted Mike Fitzsimmons, Delivery Agent CEO. "Today we are exceptionally pleased to announce that our second round is led by Bessemer Venture Partners, one of the industry's oldest and most respected firms. We consider this investment a strong endorsement in the vitality of our business and the underlying theme that we've only just begun to see the growth potential the field holds."

About Bessemer Venture Partners

As the oldest venture capital practice in the United States, Bessemer Venture Partners manages more than a billion dollars of venture funds, carrying on a tradition of hands-on, active venture investing that started in 1911. More than 100 Bessemer companies have gone public, including American Superconductor, Ciena, Gartner Group, Ingersoll Rand, International Paper, Maxim, Parametric, Perseptive Biosystems, Staples, VeriSign and W.R. Grace. BVP is located in Silicon Valley, New York, Boston, Shanghai, Mumbai, and Bangalore.

About Delivery Agent

Delivery Agent, Inc., (http://www.deliveryagent.com/) is the leader in shopping enabled programming and measurement for television shows, movies, sports, and music videos. Delivery Agent created the market for shopping enabled programming by redefining how products SeenON!(TM), or related to entertainment content are cataloged, sold and measured. Since early 2002, through its patent-pending suite of technology applications, Delivery Agent has been facilitating profitable transactions between consumers and products. The company's roster of clients includes ABC Entertainment, Martha Stewart Living Omnimedia, NBC Universal, Twentieth Century Fox, along with movie studios like The Weinstein Company, Sony Pictures, Lions Gate Entertainment, and sports franchises including Ultimate Fighter and Ultimate Fighting Championship and several NBA Franchises.

* Nielsen Media Research, Season-to-Date by Total Households 2005 - 2006

Season through 04/23/06

Source: Delivery Agent, Inc.

CONTACT: Stu Ginsburg of FAVA Public Relations, +1-917-554-0724,
stu@fava.org, or favapr@earthlink.net, for Delivery Agent, Inc.

Web site: http://www.deliveryagent.com/

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