Scripps Networks Pioneers Internet Television Channels Using Anystream Agility

Scripps Networks Pioneers Internet Television Channels Using Anystream Agility

Automated Broadband Video Production System Enables Increases Monetization of New and Inventoried Content While Strengthening Viewer Loyalty

STERLING, Va., April 4 /PRNewswire/ -- Anystream, whose media publishing products enable content owners to capitalize on cross-platform distribution opportunities, announced today that Scripps Networks (NYSE:SSP) is using its Agility production suite to rapidly and cost-effectively create broadband television content from its premium cable network inventory.

Agility enables round-the-clock, automated creation of all broadband video available on Scripps' ground-breaking on-line content sites, including http://www.hgtv.com/, http://www.hgtvpro.com/, http://www.foodnetwork.com/, http://www.diynetwork.com/, http://www.fineliving.com/ and http://www.gactv.com/. The sites allow Scripps to offer a rich, immersive environment for its viewers, thereby solidifying brand loyalty and enabling viewers to more deeply mine specialized areas of interest. The vastly expanded offering enables Scripps to maximize the value of new and existing video content across a wide variety of platforms through segment sponsorships, online advertising and complementary merchandising.

"Our content has a long shelf life and is well suited for alternative distribution models. Recipes, gardening and home improvement video is fairly evergreen," said Scripps vice president of software development Chuck Hurst. "Anystream has allowed us to affordably and easily repurpose our video content for new media distribution."

Agility improves the economics of multi-platform video publishing by automating and streamlining the process of repurposing media for distribution to nearly any device. Many content owners still rely on manual, craft-based processes for cross-platform initiatives. These legacy systems require trained editors to manually recreate content for every potential distribution platform or device -- an expensive, time-consuming process that stifles expansion into new markets.

Anystream eliminates this bottleneck by automating production steps and enabling massive, simultaneous output of multiple content versions -- from 10- second mobisodes for handset screens to full-length, high-definition output suitable for broadcasters. For this reason, Anystream is the dominant technology used by the world's largest media companies for broadband content repurposing -- from AOL to CNN, to FoxSports, MTVi, NFL, and hundreds more.

"Before Anystream, our production process was like harvesting 100 acres of wheat with a sickle," said Scripps vice president of research and development Bryan Fails. "Since the launch of Agility, we can input video content once and send it out everywhere. The system saves time and money while enabling us to spin the flavors we require."

Agility frees Scripps' editors of such routine functions as inserting cross-channel promotions or advertisement by handling the entire workflow without manual intervention. Since installing Agility, Scripps has been able to regain 40 hours of editing time a week from its non-linear editing systems and decreased the need to outsource encoding; a savings in excess of $100,000 for some of Scripps' business units. Agility also makes dynamic advertisement insertion a reality, giving Scripps the ability to delay the insertion of advertisements to the end of the production process, guaranteeing that ads are current and not delayed by slow production.

"Market leaders like Scripps are leveraging their best assets -- their content and their audience knowledge -- to develop new and innovative experiences for consumers that tap the ubiquity and interactive of the broadband environment," said Anystream's chairman and founder Geoff Allen. "We're delighted to be a part of this content explosion by helping Scripps to unleash its marketing creativity without the artificial restraints imposed by expensive and slow content repurposing processes," he said.

About Scripps

Scripps Networks includes the company's growing portfolio of popular lifestyle television networks. Scripps Networks brands include HGTV, Food Network, DIY Network, FINE LIVING TV NETWORK, GAC and HGTVPro. Scripps Networks web sites include HGTV.com, FoodNetwork.com, DIYnetwork.com, fineliving.com and gactv.com. Scripps Networks programming can be seen in more than 115 countries.

About Anystream

Anystream is an essential element of the new media broadcast strategies of some of the world's largest media companies, including Time Warner, Viacom and News Corp. Anystream is the leader in providing easy-to-use, cost-effective solutions that maximize the value of video content. The company's automated, mission-critical solutions tightly integrate with legacy production systems to extract video and enhance it with metadata for indexing, searching, deploying, advertising and distributing it through any system, to any device. Anystream has received numerous honors including the Frost and Sullivan Market Leadership Award, Presentations Magazine's Standing Ovation Award, PC Magazine's Technical Excellence Awards finalist, COMDEX Best of Show awards finalist, Entrepreneur Magazine's "Hot 100" list and Deloitte and Touche's "Fast 50." http://www.anystream.com/

Source: Anystream

CONTACT: Matt Dornic of Fusion Public Relations, +1-202-661-4665, for
Anystream

Web site: http://www.anystream.com/

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